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Shopify vs. WordPress- Which one is better for eCommerce?

shopify vs wordpress

Are you searching for the best platform for developing an eCommerce website? If yes, then the biggest problem you might be facing is to decide which platform is the best for eCommerce websites between Shopify and WordPress. As we all know both platforms are best for building an online store. But there are some basic differences between them.

With the help of the best WordPress developer, you can easily build the best online store website and can also add up so many things. The story of the e-commerce stores is completely different. 

What they offer sits behind a paywall. The entire site should be cautious when taking care of the client’s important information (like Visas, individual data). It should be secure. To finish it all off, it likewise requires having the option to deal with approaching requests, measure them, and ensure that nothing becomes lost despite any effort to the contrary en route.

At the end of the day, there’s a great deal of stuff that is distinctive about online business stores contrasted with standard distributing stages.

By then, even we must be prepared to acknowledge the way that WordPress isn’t ideal for everything. Here and there, you simply need a stage that has been worked to deal with an internet business store. 

How can Shopify be distinguished from WordPress?

Let’s Find this in the article 

Here you will know more about WordPress and Shopify and know the basic difference between them.

To utilize Shopify, you should simply go to Shopify.com and join to make a record. When done, you just need to experience a snappy arrangement, and your internet business store is fully operational.

Whereas to utilize WordPress as your web-based business stage, then again, requires significantly more advances:

To begin with, you have to purchase an area and a web facilitating account where you can have the default adaptation of WordPress introduced.

Shopify developers are available in the market. You can choose the best one and develop the best online store website. You have to pick a subject (plan) for your site, in addition to a modest bunch of modules to deal with SEO, web-based media joining, and so forth

From that point forward, you need a module like WooCommerce to give you all the internet business includes (those are not incorporated into WordPress). At long last, you have to experience the design cycle of your web-based business store (the store subtleties, installment entryway combinations, items, and so forth) Those can take some time of its own as well.

To wrap things up, with Shopify, you additionally get upheld, which implies that should you experience any issue with the stage, you can essentially contact the help group, and they will (probably) explain it. 

With WordPress, there’s no help, as such. 

Consider it along these lines, Shopify resembles going to IKEA, paying a table off the rack, and afterward collecting it at home. WordPress resembles setting off to the home improvement shop, purchasing boards, nails, paste, instruments, and afterward returning home and building the table yourself. 

To be completely forthright: WebsiteSetup acquires a commission if you wind up buying Shopify or Bluehost+WooCommerce through the outside references in this correlation. A debt of gratitude is for your help! 

More about Shopify

Shopify

Here are the current realities:

  • An across board web-based business arrangement/device. It permits you to fabricate a practical internet business store without any preparation, without a fashioner’s or designer’s assistance.
  • There are no coding abilities needed to utilize Shopify.
  • It’s a paid instrument – from $29 to $299 every month.
  • It permits you to sell whatever you wish (merchandise, administrations, items, both advanced and physical, just as outsource).
  • Use it disconnected and on the web (you can utilize it as your online store, yet also use something many refer to as Point of Sale with Shopify, which is their framework for retail locations that permits you to coordinate your on the spot store with your arrangement in Shopify).
  • More than 100+ online store plans to look over (some of them paid).
  • Each new site gets a custom subdomain for nothing – for instance, YOURSTORE.shopify.com.
  • There’s a day in and day out help. 

More about WordPress

WordPress 

First of all, WordPress has a lot of things, yet with the end goal of this asset, we’re zeroing in basically on the internet business side of the range and discarding a major portion of WordPress’ highlights and capacities.

An across the board site programming. It permits you to manufacture any sort of site, given that you can deal with the somewhat specialized arrangement – including introducing the product itself, introducing modules, introducing a topic, and afterward introducing an internet business module to deal with the store tasks.

Some site-building aptitudes are required. Contingent upon the customizations that you need to perform, you may require coding or plan abilities also.

WordPress programming is free. To utilize it, you have to pursue a web host and purchase an area name. At the point when everything is assembled, you can begin with WordPress for about $5/month.

  •     Incredible substance the board highlights.
  •     A large number of subjects/plans to browse, both free and paid.
  •     Excellent expansion prospects through modules.  
  •     No immediate help, however an accommodating help network.

Shopify and WordPress: Find when to use both of these platforms? 

Shopify stands apart like a customized internet business answer for everybody. Whereby everybody, we mean individuals who probably won’t have any site building or coding abilities, yet still need to have the option to make a wonderful online store without anyone else.

The principal advantage of working with Shopify is that you can begin in minutes and start serving your first clients very quickly.

In any event, setting the coding and site-building aptitudes aside – which you don’t require – you likewise don’t should be acquainted with different real factors of the internet business itself. Shopify encourages you to set things like the stock, charges, delivering settings, etc. As such – it tackles every single exhausting part of the business.

Besides, Shopify is additionally a truly moderate arrangement. To begin, you just need $9 per month. At that cost, you gain admittance to a sizable amount of site plans and customization choices.

“When to utilize Shopify?” Find the answer to your question below.

Choice a): Use it on the off chance that you don’t have any sort of site, and you need to dispatch a quality web-based business store quickly. 

Alternative b): Use it if you don’t have any plan, coding, or site-building aptitudes, and you would prefer not to enlist anyone to set an internet business store for you.

Alternative c): Use it if you need to incorporate your online store with your disconnected on the spot store.

Alternative d): Use it if you need an incredible online business stage with admittance to client care and to be safe. 

If any of the above depicts you, go for Shopify. 

It likewise doesn’t make a difference whether you need to sell actual items, computerized downloads, benefits, or even do outsource. Shopify can deal with anything. The quantity of items you offer isn’t a factor either (regardless of whether it’s 1 or 1000).

Find When to Use WordPress Over Shopify? 

WordPress is a force to be reckoned with. It’s almost the ideal site stage, fit for running a wide range of sites. However, there’s a trick. Or on the other hand, two or three gets, rather.

WordPress is a bit of programming = you can get it for nothing, yet then you need to introduce it on the web, have yourself, arrange it, and at last dispatch a site with it. Out of the container, WordPress is mostly writing for a blog stage. It gives no internet business included by any stretch of the imagination. Those you can get using modules. For example, mainstream WooCommerce.

Aside from the web-based business module, you need a lot of different modules to deal with some standard choices like SEO and web-based media. You likewise need a gorgeous and brandable topic (plan) – to make your internet business store look interesting and unique.

What everything implies is that WordPress is maybe an answer for a somewhat more smart client. You have to feel good altering PHP records by hand, associating with your worker through FTP, and going through the evening in certain settings boards.

That being stated, the previously mentioned WooCommerce is an incredible internet business module. It gives you all the highlights you may request, for example shopping baskets, item lists, online installments, coupons, etc. In particular, the module is free!

You can discover elective WordPress shopping baskets here.

The solution to “When to utilize WordPress for web-based business?” 

Alternative a): Use it on the off chance that you as of now have a WordPress site, and you’re comfortable with the interface. For example, WooCommerce utilizes the equivalent administrator board association for your items and requests, so there’s no extra expectation to absorb information. 

Choice b): Use it if you as of now have a WordPress site and you need to limit costs by not putting additional assets in another internet business stage. 

Choice c): Use it in case you’re open to trying different things with source code periodically. 

Choice d): Use it on the off chance that you can adapt with no quick responding client service.

About that last part: Right now, you may feel that client care isn’t quite a serious deal. Yet, remember that it’s your business we’re discussing here. For instance, if something happens that makes your webpage go down, not having it online for the entire day can and will mean a genuine hit to your business pay. Likewise, a great deal of pressure while we’re busy. 

It’s those occasions when we will in general esteem client assistance that is working all day, every day! 

WordPress or Shopify: Find which one is a better choice?

On the off chance that the choices above don’t fulfill your taste, we have a significantly more limited response for you. 

Simply remember that it’s an immense misrepresentation. In numerous situations, you’re in an ideal situation following one of the alternatives above. However, if you need a super short answer, at that point here it is: 

On the off chance that you have a WordPress site effectively, simply introduce WooCommerce and dispatch a web-based business store as a component of that current site. On the contrary, if you don’t have a site yet, dispatch your web-based business store with Shopify.

15+ Ways to Minimize Cart Abandonment

cart abandonment

Cart Abandonment is known to be a very bad, and huge universal problem. As proved by the recent statistics, the median rate of online cart abandonment is as high as 69%.  In other words, for every ten users that add a product to their cart list, around seven of them will exit the site halfway without finishing their purchase. 

Therefore, cart abandonment is one of the biggest issues faced by many shop website owners in the present age. With the increase in the issue each year, it becomes important to know about a few of the methods to minimize cart abandonment.  

Ajax Implementation

Implementing Ajax in the cart button can increase the positive experience of the users and the entire process of sales. Thus, it will also be useful for you to enhance your store and boost up your revenue. 

Presently, to run a store smoothly, it is important to keep your cart updated regularly. Or else, each time a user adds an item to the cart and the page starts reloading. Therefore, this can slow the process of purchasing. 

Besides, it can also result in cart abandonment. So, adding ajax to your cart features can minimize the cart’s abandonment since it increases the speed of the web page and decreases the chances of reloading.  

Email Retargeting 

If you are determined to prevent cart abandonment, email retargeting is one of the best options. This method allows you to use the existing data regarding your users to improve the content that you display to them through email. Cookies embedded are used by retargeting in email messages to showcase your ads to the customer as they browse through the web. It is an ideal way to bring the customers back faster after abandonment. 

Send an Email Instantly After the User Abandons Cart

There are times when the users add items to their list but leave halfway due to slow loading or other reasons. So, sending an attractive and short email is a great way to bring the users back to continue their shopping. 

Few users tend to get back to their shopping list after getting an email regarding cart abandonment. You can also allow the users to know that the products will remain in their shopping carts for a specific period of time.  

Examples of Email:

  • Duplicate the abandoned cart in the email, displaying the same products remaining in the user’s shopping list.
  • Showcase the products that are similar to the user’s choice with lower prices and with quick shipping.
  • Provide single click features, capabilities for finishing purchases through in-email for clients to allow quicker purchasing.  

Eliminate the Sign-in Barriers

Users normally aren’t interested in making accounts and adding in information if it’s their first time as they wish to purchase faster. So, having lots of barriers might make your customers leave halfway. This signifies that allowing the users to checkout as the guest is more beneficial. 

Letting the users have the chance to purchase with freedom and not feel burdened to sign-in or do anything will convert them into your loyal customers provided they enjoyed a positive shopping experience.

The Process of Check Out Must Be 3-5 Steps

Reduce the process of payment to as lesser steps as possible so that it can end really quickly. It is important to add a progress bar on the checkout pages to understand what the actual process seems like. If checkout is less complex, it can attract more users compared to a lengthier process. As keeping it short helps in saving the time and effort of the users.

Use Important and Simple Calls to Action

Another major reason behind the cart abandonment is the slow loading of the page. The users with no spare time cannot waste their time waiting for the page to show up, so it’s important to pay attention to this. 

You must guarantee that the users understand what to click when they start shopping. Since not having any idea about it might overwhelm the users with many buttons and messaging. Besides, this will assist the customers in knowing what step to take next.  

Offer a “Save for Later” Button

Adding a feature for “Save for Later” can prevent the users from removing the products they might not buy immediately. However, the “save for later” facility allows them to keep the items saved for their next checkout. To make the “save for later” feature effective, it must be:

  • Ascertainable (should be easier for the customers to see it without looking for it)
  • Neatly labeled (with correct data list as to what’s its actual function is)
  • Clearly simple to use (the label typically sets the level of expectations with the customer that the facility is simple to use)
  • Least Effort (customers do not require to login or add a name to their product list to keep it saved)

Never Add in External Links

You must remember never to add in external links that take the clients to another page instead of their shopping cart. However, the user might abandon the cart. So, it’s better not to make the escape process easier for them. 

One of the most typically used ways because of which the shop owners lose clients is by attempting to upsell with similar items. The research proves that in a majority of the situations whenever a client clicks any of the similar products or external links, they hardly come back to the shopping cart. 

Create Influential and Engaging Product Pages

In addition to focusing on the cart abandonment process, we must also consider the product page and visually appeal to the customers. Each customer differs from the other. Some users might be interested in images, whereas others will entirely focus on the page’s descriptions. However, if there is even a single important component to your product page, it’s the photography of the product. 

Primarily, each product page must contain:

  • The product photographs must have a neutral or white background.
  • Zooming on the images of any product should be possible for giving more details.
  • More than one product image from every important angle like bottom, sides, and top. 

Generate One-Click Buying

One-click shopping normally helps to prevent cart abandonment by developing a better experience. This process is also referred to as 1-click, one-click buying, or one-click. It enables the users to buy with the needed payment information to finish the purchasing process. 

It also helps customers who are using online sites to buy a product without the necessity of using a shopping cart software. Rather than manually adding the billing and shipping information, the customer can utilize the one-click method to instantly purchase one or more products. 

Increase the Speed of the Site

This is one of the most vital elements for eCommerce development. It is also useful for boosting up the eCommerce SEO and offers an enhanced user experience. If your web page has an impressive look but is very slow, it might make the users unsatisfied and leave your page halfway.

Several variants affect the speed of the web page. The speed of the desktop and the mobile web page highly varies. The web page on mobile might work a bit slower as compared to that of the desktop version.  

Include Phone Support or Cart Option on the Checkout Page

In case a user has any query or problem related to check out, what can the users do? If the support options are missing, they might just leave halfway through the checkout process. One significant benefit of online shopping is that the users are provided with friendly customer service. They are willing to assist the customers in finding any specific products or answering their queries. The same service can be added in the checkout process to make things easier for the users and eliminate cart abandonment chances. 

Make it Easier to Edit Cart 

Another important feature is to make the process of editing carts simpler. The processes like changing amounts, deleting products, and regulating shipping options must be easy and spontaneous. You must never make any cryptic buttons that can increase the risk of removing everything unwantedly from the cart. 

Display Symbols of Security on the Checkout Page

Most of the users are much more comfortable with online shopping currently than when it just got introduced although they are still cautious. The growth of cybercrimes has been on a continuous hike. Many trust seals can be used to increase customer confidence and prove your reliability.  

Methods that can be used are as follows:

  • Site auditing for trust seals and protection of transaction indicators. 
  • Ensure that each shopping page contains or showcases a minimum of one trust seal. 

Show Your Return Policy

An unacceptable or concealed return police can stop anyone from obtaining the order. Online customers frequently depend on the description and image to measure an item. They demand to feel guaranteed that the item will fulfill their requirements and satisfy them. Return policy can help eliminate these types of fears that the users might have while ordering the item. An unsatisfactory return policy can lead to the customers having more doubts regarding their purchase. Thereby, increases the scope for cart abandonment. 

Restrict Cross-Selling on Checkout Page as it increases Confusion

Cross-selling is a faster and much better method to enhance the revenue of your shopping web page. But simultaneously if it is not handled properly, it might have ill effects on your business. The majority of the business decide to cross-sell to their users, irrespective of their identity. This is because the revenue that you receive from sales will balance out the quantity that has been lost in marketing. 

This strategy might seem ideal; however, it is quite defective. If this method is not handled properly, it might harm the relationship between you and the clients. Thus, it is best to restrict cross-selling on the checkout page.  

Include Testimonials

Another method that you can use to decrease cart abandonment is gathering social evidence to encourage the users to buy the product. You must have product feedback and customer testimonials. Besides, there must also be proof to guarantee the clients that they rely on your store. Having reviews of past customers displays that your site is dependable and trustworthy.  

Be Cautious with Coupon Codes (make it available in the checkout process)

Although coupons are quite useful in some situations, they can be quite harmful in other situations. Coupons can be used to encourage shoppers to purchase. However, it can also hold back the clients from finishing their transaction since they might choose to leave the site if they don’t have any coupons.  

Enable Several Payment Options 

Providing one payment option or fewer choices to pick from can create unwanted problems between you and the users. Currently, shoppers have the choice to choose from a range of payment options. It includes credit cards, digital wallets, bank transfers, and so on.  

So, providing the most widely used payment option can stop loyal customers from leaving the site. It is important to ensure that you are giving multiple methods to users for purchasing from you.

Conclusion

You might be determined to minimize the abandonment of carts completely. Still, it is impossible to obtain a zero percent abandonment since some users will leave halfway and abandon their carts no matter what features are provided on the page. However, you can definitely use these methods to reduce the rates of cart abandonment. 

 

Successful Shopify Stores and Top Tactics to Steal from them

top shopify stores

Imagine you have a 1,500-horsepower Bugatti Chiron Super Sport 300+, and you’re running it at 87 octane gasoline. Sure, the fastest production car will move, but it will only run like a Ford Shelby Mustang GT500. 

As soon as you hit the steering wheels, you’ll realize something is terribly wrong with your brand new bullock cart. :/ Well, why would this happen? Think! Think! Done thinking? Simply because you’re putting the cart before the horse. It happened only because you missed some crucial tricks miserably. 

*Well, I don’t own a Bugatti Chiron, you fool! Your examples are useless as you! I’m not missing any trick in my life.*

Oh sure! Tell this one more time, and I’ll tell you what you’re missing. No, wait, let me start for your own comfort! So you own a Shopify store. Right? Great! Like other Shopify store owners, you might think you’ve got the richest pair of hands-on Bugatti that will increase your online business’s sales and conversions in mere three seconds. 

But as the day progresses, you notice no matter how hard you hit the accelerators and 7-speed dual-clutch, all you have are unsatisfied cash registers and crushed-down egos.

It all happened because you missed on top Shopify stores’ tactics the big players use in the market.

That’s right! The best Shopify stores are not the ones who have the Shopify stores, but who use the right tricks on their Shopify stores. So now you know owning a Bugatti is not enough, but sticking to the right tactic makes it the flying machine on the road. 

Same with Shopify! You may find yourself closer to an online miracle with Shopify, but it won’t grow if you’re overlooking the top strategies that can max out its benefits. But don’t you worry! I have these tricks ready with me. 

All I have to do is: disclose! But here’s the bargain, feel free to jump over any section, pause, and implement the trick. There’s no fixed structure that you have to follow. 

And yeah! I forgot to mention the source of these tricks are beautiful Shopify stores that are doing wonderful despite having a short history in the industry. 

Kylie Cosmetics, YouFoodz, Rebecca Minkoff, MVMT, Nestle, The Hundreds, etc. are some of the great Shopify stores that nail the eCommerce concept. So I’ve taken inspiration from them. And you should too! So should we start? Great. Let’s roll on! We’ll first check out your store’s common nature and traits that make it a big hit! 

Seven traits that will make your Shopify store a big hit

Like everything in this world, certain traits make Shopify stores stand out from competitors. I mean… there are more than 800,000 Shopify stores, of which 500,000 are super-active. What are these traits that make you better than half a million stores? Well, let’s check them out.

#1 Customer experience:

Customer experience has to be the critical trait of Shopify stores. Nothing beats it as a primary trait. How do your customers feel throughout the purchase journey? What’s their experience with you? Would they recommend others shopping with you? Customer experience is all about smoothening their buying journey.

#2 Brand appeal:

The trait is self-explanatory. The brands try to attract and invoke buying interest for the consumer. So Shopify stores must please, engage, and stimulate consumers for making decisions. You need to add the element of appeal in your Shopify store marketing.

#3 Social proof:

Social proof = credibility! Why should anyone believe in your store? I mean… anyone can post good content and attractive pictures. But what stands you out among competitors are honest reviews and opinions shared by customers. People prefer recommendations by fellow-social members more than the company’s direct pitching. So this is one good must-have trait for the store.

#4 Product descriptions and specifications:

Nothing annoys customers more than unclear and incomplete copies. The idea of product descriptions and specifications is to compel shoppers for making purchase-decisions. A bad and dull copy can narrow your ROI chances. Again, you need good copywriters to make the trait work.

#5 Customer service:

You’ve had your Shopify store. But having it is not enough. Shoppers have to go through a lot of hiccups, and you’ve to give them the water. That’s just the way customer service works. And it’s by far the most crucial trait of a Shopify store. Having it in your store is a good idea.

#6 Website load speeds:

Page load speeds are the entry points of Shopify stores. Imagine customers trying to enter your store, but all your store could offer them is a long queue. No customer likes to wait! If you don’t welcome them at entry points, good luck expecting the unachievable.

#7 Abandoned cart recovery:

Customers are never convinced until they’re not convinced. You might jump in the air, thinking they added the product to the cart. But that’s where they abandon the store the most. Nothing is more hurting than missing a customer by one step. Not even those New York Yankees close losses. So get this trait for your Shopify store to get these close converts.

Here’s the catch: don’t think having a few of these traits would make your Shopify store a money-puking ATM. That’s not true. These traits work synergistically. Synergy…what? 

Well, it means they work together to have a greater good effect on your store. Missing on any of these would mean cutting on the collective power that could lead to higher sales and revenues. Although I’ll be picking and describing one good trait from these Shopify stores, please don’t assume they haven’t implemented the other tactics. So let’s find them out.

Five successful Shopify stores and their tactics worth stealing

#1 SkinnyMe Tea

  • Key tactic: Facebook messenger chatbot
  • Key trait: Customer experience

I’m pretty sure you’re one of 1.5 billion Facebook visitors. The social media giant sees the biggest footfall every month. Instead of asking customers to leave their leisure on Facebook and migrate to their personal website, SkinnyMe Tea used it as an opportunity to meld themselves in the online container.

The brand smartly integrated Facebook Messenger chatbots with their Shopify stores. Think of this way: what if your customers could browse through your product lists without visiting the store? And not just browse but purchase? 

Well, it sounds bizarre impossible. But Facebook Messenger chatbots let you do the unthinkable. These chatbots are smart facebook programs that let businesses sell and attend queries without having to go through direct conversations. 

But more than that, people enjoy interacting with companies on messengers than mail or telephones. And it’s even greater when shopping is done at a few clicks. That eventually resolves a big headache as the likes of customer-experience. Plus, not to mention the pick up in sales it gives.

Please have a look at how SkinnyMe tea nails their Shopify store and shopper-experience with the Facebook messenger chatbot.

So it’s: shop and sell where the customers are. The biggest plus is Shopify stores let businesses integrate Facebook bots quite easily, right on the go. If you’re into Shopify development, having this trait in your store is a must. Brands now can explore the entire Facebook world with it.

#2 M2S Bikes

  • Key tactic: Cart abandonment cash machine
  • Key trait: Cart recovery

Pop-ups work. Hands down. They’re the best-annoying thing ever happened to Shopify customers. I mean… yes, they can get quite annoying if not done correctly, but they can also get best when done strategically.

Brands use exit-pop ups to keep their sales registers ringing. If you don’t follow me, you got to see how M2S bikes do this. As a business, you can do it anywhere in your sales funnel; however, most brands put these pop-ups during cart abandonment. And you can have all the necessary details in the world with last-minute incentives.

For example, when the users of M2S bikes didn’t complete the purchase process and tried to step out of the website, the Shopify store popped-up effective CTAs to convert. Who would give up on an immediate 10%? Even if they don’t buy that moment, the powerful call-to-action already did its job.

So the key takeaways are clear: you can build an email list with exit-pop-ups and lucrative offers. M2S bikes made close to $1000 extra per day with a cart abandonment cash machine. The campaign was run for 50 days. And guess what? They had almost made $52,000 with this feature.

Anyway, the message’s crux is: should you need to attract those unconvinced rats who are always ready to desert your set-up, get this vital trait without fail. Everyone likes surprises. Yes, yes, even the ones who say they don’t. It’s like those crumbly-red Leicester cheese that will max out your chances for catching them.

#3 Haus London

  • Key tactic: Clean web designing
  • Key trait: Customer-experience

Clutter is a weed of design. I’ve been a designer myself, and this is one of the usual mistakes even the experts make. Gone are those days when stores tried to clutter all the information in a small space. Even the cluttered of the cluttered print media had started to make more sense than these web designs.

Finally, after a long vision-hysteria, brands have realized these weeds need some good rest. HausLondon is a powerful example of a well-balanced design with a minimal and elegant touch.

Selecting typography, sticking with brand colors, placing CTAs, and designing stores may look like ordinary tasks but need critical design-thinking, significantly when you can’t reorganize them repeatedly. Fortunately, Haus does it quite beautifully with their Shopify store.

Here’s what Haus did right with its design:

  1. The compelling typography. The light color doesn’t overpower the photograph.
  2. Relevant and clean photograph. The landing page sends the clear message.
  3. The balanced color palettes give a smooth sense of transition while scrolling.
  4. Clean designing. No clutter.

So the point is: having a Shopify store is not enough. Your web design should match the minimal industrial standards for quickly engaging the audience and giving them easy roads to proceed with.

The good news is— Shopify lets you build your eCommerce store from scratch. You simply have to plugin clean and beautifully designed themes, and ta-dah! You’re up and ready for quick conversions. And last but not least: immaculate designing leads to easy decision-making.

#4 Taylor Stitch

  • Key tactic: Mobile-first shopping
  • Key trait: Omni-channel experience

You already know humans have always socialized. The only difference is the socializing that used to happen offline is happening online now. The time average Americans spend on phones is close to 3 hours and 30 minutes.

On the other hand, the desktop is losing the baton to the mobile-internet. So mobile-friendly platforms have gotten a must-have tactic for any business, let alone the Shopify eCommerce. People are not only browsing more on mobiles but shopping too.

Search engine algorithms have made it clear they prefer mobile stores over desktop stores. You’d like to go through how Taylor Stitch savagely killed the mobile-first experience with their app.

Check out these mobile images.

Did you see how Taylor Stitch adopted this trait? Fortunately, Shopify lets you develop and deploy mobile-first shopping stores in a jiffy. I’ve seen friends doing great with desktop sales suddenly scramble because they didn’t update as the technology evolved.

You know it if you’ve put your feet in the online mud once, you’re either evolving or going down the mud. So focus on the omni-channel experience. If you can’t, make your website or app mobile-friendly first. Then think of diversifying your platform.

#5 Quad Lock Case

  • Key tactic: Product GIF’s and social proof
  • Key trait: credibility

Landing pages are often dull and misguiding— balling around shoppers from one page to another. And that ultimately gets irritating and leads to cart abandonment. But what if you send your message loud and clear on the landing page itself. Well, here’s one of the companies that did this smartly.

So instead of compelling visitors from a strong landing copy to product, Quad lock case placed animated product GIFs in action. The move did two things: first, it sent the clear means-end benefit message, and second, it did it without killing the page-load time.

The smartphone mounting company also attached neat and clean social proofs with minimal designing to transfer the brand credibility. When you sell benefits and social proofs, you develop credibility.

No Shopify store can guarantee success unless you have worked on building your credibility. But here’s a way out for this. Develop your Shopify store and integrate all the social proofs with ease. The platform also lets you collect reviews on your products and shopping-experience and flaunt them on the website.

It paves the way for your customers to have a credible interaction and encourage them to have business with you.

You’re the next big thing on Shopify.

Well, you know you could be the next big thing with Shopify. Don’t you? If you steal these top tactics from established businesses that don’t have a long history of past with Shopify, you can go for the kill in a few days.

I would recommend not to go for all the tactics at one go if you’re tight on money. Slow progress would do. Pick any one or two traits and apply them to your store. Measure their performance if they do well. Double up the tactics. If they don’t, shut ’em up and experiment with the next segment of tactics.

The message is quite clear: not every tactic would work on you. It’s a trial and error combination where you continuously push your boundaries and find the most effective one. Suppose you can apply all of them in harmony, even better. Stats suggest that they work in harmony much better than using them individually. In case you don’t know where to begin. Trust me. You have us—the Huptech team. Hire a Shopify developer with us and make these traits come alive in a few days.

The Complete Ecommerce Website Development Guide for Beginners (2021)

ecommerce web development guide

Do you know what’s more daunting than setting up an eCommerce store? The idea of not setting it when your competitors are going global. 

 Yes, you have to scratch your head, strategizing day in and out to keep up with your competitors’ pace, but every effort is worth the wait.

 From finalizing the product list for the website to deciding the design layout, from fixing the on-page and off-page SEO to marketing your brand, a lot of things go into e-commerce website development. 

But nothing is possible until you genuinely decide to put your feet out of the comfort boat.

They say— don’t go for eCommerce as you’ve to compete with 20 million eCommerce websites globally. We say— slay on the eCommerce front as you’re competing with infinite brick & mortar businesses. 

 If you dropped-off the idea of eCommerce website development because an ill-informed, half-baked knowledgeable friend told you to do so— you need to fix your priorities straight.

Yes, the best time to have an eCommerce website was a decade ago, but the second-best time to have it is now.

With more than 20 million e-commerce websites in 2021 and 2.14 billion people expected to make online purchases in 2021— you should chart out an online path so that everyone throngs to your store, and you get to capture a considerable market pie.

And if you have finally decided to take up on your business rivalries with eCommerce website development, we’ll help you develop one with our detailed guide. 

So, let’s generate endless business opportunities by setting up an eCommerce website in 2021 from scratch.

Start with defining your eCommerce website type. Know which type is ideal for your business. 

Are you a wholesaler or retailer? Whom do you wish to cater business to— end consumers or other businesses? Your objectives decide an ideal eCommerce type for your business! Here’s how we can categorize eCommerce in three varieties:

  • B2C Online Stores:

    Is your product specially streamlined to meet the needs of individual end-consumers? Then you need to dedicate this type of eCommerce website to display, promote, and sell your products. Example: Amazon, Alibaba, Flipkart, etc. to name a few.

  • B2B Ecommerce Platforms:

    Are you eyeing to promote or sell-off your business products and services to other businesses? You should have a B2B eCommerce platform to increase your reach in a particular demographic using other established companies in the locale. Example: Amazon Business, Alibaba Wholesale, IndiaMart, etc. 

  • C2C Ecommerce Stores:

    Do you want to offer a platform to a private individual to facilitate commerce with other private individuals? You’ll need a third-party eCommerce website development that allows users to promote and sell their products on your platform while you stuff your pockets with the commission and ad models. Example: eBay.

Take guards before development. Prepare all the necessary data before jumping to implementation.

Don’t mindlessly jump into eCommerce website development. It’s necessary to understand ‘what is eCommerce website development’ before dissecting its how’s and when’s. Here’s the three most important thing to know before diving into development phase: 

  • Budget:

    Your eCommerce website can be over-taxing if you don’t have a budget strategy in hindsight. You should look forward to having an optimal delivery with budget constraints. Not that you always have to spend millions to meet your eCommerce objectives. A smart-budget allocation and investment on astute tools are enough to get you sales, required R.O.I.s, and facilitate growth. 

  • Market study:

    E-commerce trends are volatile. What’s working today turns stale tomorrow. Before you move a step ahead with developing your store, make sure that you study the market, learn about web design trends, understand what works the best for customers, and avoid what might take a toll on their buying health. Organize surveys, meet-ups, events, etc. to have an eCommerce guide right from the customer’s lens.

  • Competitor analysis:

    Aim to reduce the gap between you and your competitor by reading & analyzing their performance, market reach, customer interaction, marketing & SEO techniques, and a lot more. Online tools like SEMrush, M.O.Z., Google AdWords, etc. let you knock into competitors’ doors and take do’s and don’ts lessons from them.

Choose the best suitable platform for building your eCommerce store.

Once you have selected an eCommerce model that fits your business needs and gathered all the necessary data for seamless movement forward— pick the most suitable eCommerce building solution.

Different eCommerce solutions attract different online store nature, needs, and business objectives.

You would want to consider a list of criteria to select the best eCommerce solution and shape up your online store. Here’s what you should look before settling on with any platform:

  • The pricing of the builder that sits well with your budget.
  • Payment convenience for your customers.
  • Ease of integration with other plugins and tools to run your business.
  • Seo-friendliness for ranking your store in the search results.
  • Mobile-oriented web store to convert 60% of the mobile searchers.
  • Customer-service for helping you out of technical hiccups.
  • Robust firewall for protecting your site credibility and visitors’ data.
  • Ease of scalability when you want to go big.
  • Simple to use and deploy.

To mellow down the selecting headaches— we have handpicked some of the best eCommerce building platforms for your store. Here’re the four most popular eCommerce designing platforms:

  • Shopify:

    Perhaps easiest of the lot— Shopify-based eCommerce stores are easy to create and customize. Experts or beginners, it offers an unbiased seamless developing experience to everyone. Currently, there are more than 500,000 Shopify stores, and the numbers are expanding— thanks to its complete eCommerce solution.

  • WordPress & WooCommerce:

    A self-hosted and open-source platform where WordPress gives you control over the eCommerce design and WooCommerce over the payment. Arguably the platform with the highest numbers of themes and plugins fancy an excellent eCommerce website development opportunity. With over 3.3 million WooCommerce live websites, WordPress has converted many business dreams into reality. You’ll need a little technical background to have a fully-functional store.

  • Magento:

    Unlike Shopify and WooCommerce— Magento needs technical expertise and skills to build a site from scratch. The open-source Magento is a little challenging if you want to update or manage something; however, it allows an ocean of customization if you’re going to structure and tailor a very customer-centric store. Magento upwards 250,000 live stores on the internet. Go for it if you have the skills to create anything you imagine.

  • Prestashop:

    Easily one of the most feature-rich open-source e-Commerce solutions, Prestashop boasts free online store development. It offers complex-modules in the ‘freemium’ version while you have to spend quite a bit on other premium platforms. Powering over 300,000 eCommerce stores on the internet— you’ll love it if you want to go up and running in a short time and budget.

Select the eCommerce hosting platform to make your website accessible.

Now that you have chosen a suitable eCommerce platform to build your store, make your store accessible to the customers or other businesses on the internet. The process of publishing your store online or going live is called eCommerce web hosting.

Again, you’ll have to go through the selection headache from the pool of hosting platforms. Checkmark these criteria to select the best web host: 

  • Cost is probably the most apparent criteria. Most web hosting platforms provide their services at reasonable prices.
  • Pick the one with low-performance woes and better page load speed. Non-responsive pages cost 500 billion dollars to the U.S. e-Commerce industry every year.
  • Host on the platform that gives an easy option to scale when you want to go big nationally or internationally.
  • Select the one which allows high uptime so that you get to access your store 99.99% of times.
  • Go with a reliable customer-support hosting option.
  • Choose the platform based on high volume receivable data or the bandwidth that it can handle.
  • Opt the host, which gives high storage, requested domain name, mobile capabilities, and security compliance.

 Famous eCommerce hosting platforms: GoDaddy, SiteGround, iPage, Bluehost, etc

Give a strong first impression by designing a visually-appealing e-Commerce layout.

 Customers barely care about your eCommerce building solutions & hosting platforms— they have nothing to do with your business profile’s abstract data. 

They want visually-arresting designs, ease of navigation, psychologically-triggering elements, actionable placements, & most importantly— hassle-free purchase experience. 

All these faucets are quite vital when they visit your store for the first time. You want to behave as a good host by producing a lasting experience. And that comes with responsive web design.

Here’s what you need to build an eye-catching e-commerce design:

  • Every single detail in your eCommerce affects the user’s buying decision. Keep them in mind while designing.
  • Don’t overwhelm users by blasting designs to their eyes. Make a minimalist website design to solve paradoxes of choice.
  • Have minimal yet effective branding of your business across all the webpages. Don’t distract users with over-bombing logos and color pallets.
  • Simplify purchase journeys and personalize customers at each step of the buying cycle.
  • Use breadcrumbs so that users don’t feel lost on your website. Display the home button clearly when they want to get back to the homepage.
  • Blurry images and themes are the biggest pain point. Allow the customers to see the fine details.
  • Add a 360-degree panoramic view of the product image and video for tangibility.
  • Allot a designing section for reviews and testimonials.
  • Use brief and compelling copies on the homepage and product description.
  • Keep a concise and straightforward navigation menu. Avoid cluttered and confusing menu bars to minimize sensory overload.
  • Organize your products into different structures and categories.
  • Take away decision-making pain using product filters, sorting, and search bars.
  • Stick to grid-layouts as they have been quite successful with online stores.
  • Easy cart view and frictionless checkout at the final stage of the buying cycle.
  • Contact, shipping & billing details, etc. for clearing last-minute doubts.

Don’t miss these essential elements. They will define perfection in your store.

Some tried and trusted eCommerce website elements enhance the shopping experience and play a key indicator for bringing high-sales. You need to use these factors to up your sales and receive quick R.O.I.s. Don’t miss out on these aspects of the store:

  • Perfect Site Search:

    Allow your users to go through relevant content or product catalog and ease-up their buying decision with fast, proper, and customizable search.

  • Categorize products & services:

    Categorize goods and services for quick and relevant data searches.

  • Use searchable tags:

    Assign useful keywords and phrases to products. Use the ones with high search volume.

  • Optimize to rank:

    optimize your store for better search-engine discoverability and ranking on S.E.R.P.s.

  • Apply eCommerce rich snippets:

    Rich snippets are smart ways to beat your competitors in search results. Add a bit of code and help search engines organize & display your product on the top.

  • Use secure firewalls:

    Implement proper security protocols and PCI-compliance to save your brand image and customer’s interest. 

  • Page and speed optimization:

    Several product pages on eCommerce can leave customers in the split. Try optimizing the speed of your website for faster response and hassle-free purchase experience.

Test your eCommerce store before you go live. Rate yourself with honest feedback.

There’s hardly any second opinion in the industry— the better the site, the better the business. Testing facilitates you to screen your website from the customer’s perspective and lets you make measurable changes.

Fixing a few things— here and there— could play a quintessential role in delivering a top-notch customer-centric online store. You will need testers to generate test cases and check your website performance at the good, bad, and worst cases. Here’s what you should be testing:

  • See that all the links work. There’s no broken link.
  • Mute down all the website bugs.
  • Make web usability a top priority.
  • Test what factors could lead to cart abandonment.
  • Look for user-convenience across the channel.
  • Spell-check all the website content.
  • Check if visitors can navigate forward and backward freely & all-devices compatibility.

Choose an eCommerce online payment solution. Solution(s) for offering choices.

Like any other procedure— eCommerce allows you to choose between dozens of online payment solutions. Go for the ones that meet your business criteria and please your customers. Tick out these criteria to have the best of eCommerce online payment solution:

  • Check the online payment solution’s credibility & reputation. A non-trusted payment solution will bring a bad name to your brand.
  • Some payment solutions can behave tricky with your customers and apply hidden charges only to repel them. Fix on any solution by reading all the terms and conditions.
  • The service that you decide on should be able to adapt future scaling, development, and changes.
  • Hold on to the payment services that your customers-prefer.
  • Settle with the online payment facilities that protect the financial data of the customers.
  • Give your users a choice between selecting multiple online payment solutions.

Launch your store, and go live.

Once you’re satisfied with all the steps mentioned above, you can start the deployment phase. Don’t wait for it to make it perfect. You can make changes while running your website. Deploy as early as you can to know the buyer’s mood and attract potential customers. Here’s what you should do to avoid deployment disaster:

  • Prepare a rollback strategy if something goes unexpected or beyond your understanding.
  • If you have refurbished your store, think about deployment time. Choose the worst time slot when the least number of customers engage with your website. 
  • Break up one big release into small parts and analyze if any problem arises.
  • Deploy on weekdays. You want to avoid weekend traffic if launching goes wrong.

Market your brand. Use digital marketing to announce your arrival.

 After you have launched your product— you’d like to announce your arrival to your customers and competitors. Fully-integrated digital marketing services promote your brand across as many digital slacks you want and generate desirable sales and revenues. Focus on these consistent profit-making techniques:

  • Press Release:

    Release press reports piquing the interest of your existence in media and journalists’ headlines and stories. It’s a great start to declare your eCommerce launch.

  • Social media marketing:

    Use social media and their respective analytics to cater to relevant content to your niche audience and build online rapport steadily. Showcase your brand identity with paid social media ad tools like Facebook, Instagram, and LinkedIn ads.

  • Email marketing:

    Target your contact list and subscribing ids with personalized marketing tactics like email marketing. Use ultimate individualized targeting to serve dynamic content and shoot up your conversion rate.

  • Content marketing:

    Create online content such as blogs, graphics, videos, etc. to educate and persuade your customers and market them organically and through paid campaigns.

  • Viral marketing:

    Make and post controversial content to spread out your words to people. Allow users to share your content organically like viruses and enhance underlying word-of-mouth advocacy.

Set-up effective return and exchange policies. They are doors to customers’ hearts.

 For the lack of immersive and non-tangible experience, you should give your customers a chance to see your product in person. 

 It’s the reason why many companies set-up effective return or exchange policies. If you can’t give a lifetime warranty on your product, you can still win your customer’s attention by paying for their shipping cost. Take a look at building an effective return policy:

  • A return or exchange policy can be confusing in nature. K.I.S.S.— Keep it simple, stupid!
  • Have a human to human interaction to build trust and gather return insight to improve your products and services.
  • Make your return or refund policy easily accessible.
  • Don’t make complex demands on return policies. Customers may never return.
  • Make sure you and your staff are clear about return and exchange policies.
  • Give examples and photos to assist customers in returning their ordered products.

Grab customers’ eyeballs with jaw-dropping sales and discounts.

Okay, you’ve managed to drive massive traffic on your store & plenty of followers on social media— but are you getting enough conversion? Let’s be frank— your marketing efforts are of no use if you aren’t getting the sale numbers.

Bring your marketing efforts in fruition— serve offers, discount coupons, and promo codes on the platter and grab your visitor’s eyeballs. Here’re some promo ideas that you can implement to convert them:

  • Arrange contests and sweepstakes for giveaways to the winners.
  • Organize short time-bound flash sales.
  • Give free samples of your products for the price of the shipping.
  • Offer multi-purchase deals to upsell or get higher average order value.
  • Display complementary cross-sell products for convincing buy-ready customers.
  • Proffer limited-time coupons and discounts for arising scarcity and urging customers.
  • Get personal with recommendations and up-sell or bundle offers.
  • Free giveaways from the hands of the social media influencers.

The final words— doing the said!

With the cut-throat competition around— you have to nail on every aspect of eCommerce. To fit into all the eCommerce rage today, you have to start with deciding your products, plan all the strategies to take calculated risks, and nail each one. 

You should have a thoughtful move even in as small a task as selecting your business and domain name. Every minor step plays a vital role in giving your customers the culminating shopping experience.

Contact us today for eCommerce website development services.

Ecommerce SEO Checklist: 30+ SEO Tactics To Increase Your Online Commerce Revenues

ecommerce seo checklist

An eCommerce SEO checklist is like a massive cauldron. You need to sprinkle a lot of ingredients to cook the best dish. Because daddy-Google’s bots are hard guests to appease, they want the SEO recipe, which makes them keep coming to your house (eCommerce store) to advertise your brilliant dish on the search engine result page (SERP).

But it’s easier said than done. What if you’re a terrible cook? You have no clue how to get about SEO things? Fret not! We have got the eCommerce SEO recipe ready for you. You simply have to implement it and have your website crowded with shoppers. 

So, ready to keep your cash registers ringing? Follow the SEO checklist and quickly hop beyond the curve:

Ecommerce SEO Checklist #1: Your SEO foundation matters! Build it rock-solid.

SEO foundation is the pillar of other SEO efforts. You ignore them, and all your other SEO efforts come scrambling down on your face. So, you must bet all your resources in strengthening these facets. And…here they’re.

  • Responsive websites are essential…, especially for mobiles & tablets.

Almost half-the earth’s population uses smartphones. Do you see it? Your potential customers are shifting to mobile and tablet touchpoints from desktops and laptops. It, in fact, rings the bell for having an interactive website at your disposal. In each point of their shopping journey, you want them to remember their time is valuable. How do you do it? Build an agile website that taps the positive instincts of shopper-experience.

  • Is your website secure? No! Secure it with SSL.

Google likes websites that promise security to its users. The necessity of tight-security goes up when you own an eCommerce store. Cyber attackers love small businesses—the reason why they attack 43% of the small online stores in some or the other way. So, as users input their relevant credentials and information in your store, it’s your moral duty to protect their data. You can do it by securing your website with an SSL certificate.

  • Your webpages are behaving slowly. Make them alive.

Your users can’t concentrate on any website for more than eight seconds. Yes, just eight seconds is what they’re willing to offer you. So, would you rather have a slow-loading website that detests them or have it fast enough to give them what they want? Additionally, Google rewards websites that are fast and respond quickly. So, you have only one way to go— optimize your website for speed. 

  • Make evidence-based decisions with Google Analytics because facts don’t care about your feelings.

Unfortunately, your guesswork or feelings won’t matter when you have a website. Every shopper behaves and interacts with the store in a certain way. You want to have the gist of their behaviour in your hand. How do you do it? By creating an account on Google Analytics and learning your visitors’ behaviours, you can make important data-driven strategies and improvise so when you see the need. Evidence-based decisions = higher engagement = better SEO ranking.

  • Tap the goldmine with Google Webmaster tool.

Your eCommerce store looks beautiful and brilliant to you. But that may not be the reality! You want to know how it looks to Google; you want to view your website from a search engine’s perspective to fix the issues. Linking your store with Google Webmaster shall hand you powerful insights on the necessary changes that you should do to make your website stomping up on the search results. Data-based personalization reports 5-8x ROI

  • Upload a sitemap. Give directions to crawlers.

Your store has a structure or outline. Google prefers sites that have uploaded sitemaps. These maps guide search engine crawlers to move around and know your content better. They’re like pivotal guides. Creating a sitemap and uploading them up on Google & Bing will enhance your SEO and help crawlers rate your page.

Ecommerce SEO Checklist #2: Determine your target industry and audience.

Google is big! It’s in itself a kind of another world. Considering you’re not targeting the world as a whole, you’d have to understand your target industry and segment your audience for specific marketing strategies and targeting. It will improve your SEO & help you rank in your niche. Here’s how you can do it.

  • Create a fictional persona that resembles your audience.

Your targeted groups have certain traits, personalities, and behaviours. If you have these details on your desk, you have the power of personalizing your marketing and product development campaigns. Knowing them would help you determine persona-centric keywords that help you climb up the search result. Anecdotes reveal that personas help stores 2-5 times more to reach the relevant audience.

  • Determine and ease up your buyer’s journey.

When buyers get on your store, you want to guide them through. Unless and until you understand what journey they take to make the final purchase decision, you can’t have any order converted. Once you know their persona and their buying journey throughout the shopping-course, you can smartly place crucial keywords as milestones and get them going hassle-free. Focus keywords that make them aware and considerate of your product and compel them to make decisions.

  • Your competitors are a pain in the neck. Know them good.

You’re not making SEO efforts only to appease bots, but to outperform your competitors who’re also in the hunt. And they’re the real pain points. Listing them up, and assessing their business— either through SWOT or Porter’s Five analysis framework will give you enough data to work on your strengths and weaknesses. When you cover what your competitors can’t (USP), you rank high in the hierarchy page of SERP. Better keyword research is the key to the sailing boat.

Ecommerce SEO Checklist #3: Keywords are the cornerstones. Conduct exhaustive keyword research.

You can’t serve apples when your customers are looking for oranges. Relevancy is the key if you want to boost your eCommerce store. And it comes with exhaustive keyword research. How do you know what your visitors are searching for? You want to show up for the keywords that your customers are searching for. And also compete with competitors who’re doing well with specific keywords or phrases. Here’s what you should do.

  • Target all types of keywords— high volume-searched and long-tail keywords.

Your audience can search for anything— a very competitive keyword for which many brands fight or a long-tail uncommon keyword that brings more conversion. Include hundreds and thousands of long-tail and head keywords in your website and prepare marketing campaigns around these phrases. example, eye to rank for both— ‘market research’ and ‘market research survey tools in Florida,’ to upscale your SEO efforts.

  • Find the related keywords as well.

You’d also like to rank for the related keywords around your primary keyword to execute a well-rounded SEO plan. Begin with researching top phrases or search queries that your target audience shoots. Find a little variation around these keywords and use them as secondary keywords. It allows your audience to find your solutions for the related terms.

  • Find what keywords and phrases your competitors are ranking for.

Maybe, your rivals are ranking for specific keywords, and you want to challenge their traffic. What do you do? Competitor keyword research! The process will let you determine all the keywords and phrases for which your competitors are ranking and getting businesses. They could be paid-keywords too. Go down to the specifics, analyze the gaps in keywords, and execute your SEO plan. 

Ecommerce SEO Checklist #4: Every webpage on your website needs to buck up! Optimize on-site content.

Every page on your website needs to do good, if not better. Once you have researched all the keywords for which you want to rank, go ahead with fitting these keywords in your webpages. The surest way to optimize your on-site content is to have or use keywords naturally. Attesting keywords on each webpage will increase their chances of ranking on SERP. Here’s what you should do to optimize on-site content:

  • Target for at least one primary keyword for all your webpages.

You’ve webpages because you’ll put some content. Right? Whatever content you put, make sure that you assign at least one primary keyword so that it gets easier for crawlers to understand your webpage. Don’t use the same primary keyword in multiple webpages. It will confuse the bots when they index your page for that particular phrase.

  • Find 4 to 5 relevant secondary keywords and implement them on your pages. 

To add more context and substance to your content, use secondary keywords. Secondary or LSI keywords are close, varying relatives of primary keywords. By adding these, you’re signalling search engines about the details of your content. When these extra signals reach Google bots, they combine primary and secondary keywords and rank your page based on that.

  • Write quality content of length 300 to 2000.

Blog posts and web contents are magic wands that magnet search engine’s bots. But do you have matra to make it work? Well, here’s it. Create contents that at least, have 300 words. Honestly, recent studies show that many blogs compete on that length. So, making contents that go beyond 1800 words can rank you more quickly than catering a small blog post. And yes, make sure your content is unique and informative. Google penalizes your SEO efforts for plagiarised content.

  • Avoid keyword stuffing. Keep keywords composed at 2-3%.

You may feel tempted to use your primary keyword a lot of times in your content, but over-filling your posts with targeted phrases may not work the way you want. In fact, search engines don’t like pages with unnecessary stuffing. Maintain your keyword density around 2-3% and send a strong message that you’re up to offering quality content with your website.

  • Secondary keywords have different density. Use them at least once.

Primary keywords density != Secondary keywords density. Your secondary keywords are contextual guides that inform crawlers about the information in your content. You got to use them at least once on your webpage. It’s absolutely fine to use them multiple times, but a healthy SEO practice is about using primary keywords various times and secondary keywords once. The practice allows bots to differentiate between primary and LSI keywords.

  • Fit primary keywords on the page and meta-title that you wish to rank

Create a page with the primary keyword. Add meta-title to it. A meta-title is the title of the HTML document that’s visible on a search engine result snippet and the page’s tab in the user’s browser. Apply the same keyword to it. For even stronger SEO-action, try putting the primary keyword at the beginning of the title.

  • Apply the primary keywords in the meta description of the page you wish to rank.

Your web pages have meta-descriptions that help search engines understand the content of the page and give searchers a brief-overview on what your content is about. It’s a compelling copy that invites click. Use the primary keyword in the starting of the meta description and boost discoverability. 

  • Assign the primary key to any subheading on the page.

Texts over 300 words need subheading so that your post doesn’t look like a giant clipboard. But one of the subtitles needs to have a primary keyword to improve online visibility.

  • Use the primary key in the image alt tag.

Consider bots as blind. They only understand braille and not images. So, you don’t use graphics and pictures anymore? No! Attaching alt tags to your images help bots identify what your image says. Add at least one image in all your web pages and assign primary keywords in these alt tags. 

  • Change the image and video file names and replace them with the primary keywords.

The image and multimedia files that you’ll use for the assigned page should have names that resonate with the purpose of the page. Change the names of these multimedia files and have them replaced with primary keywords. It will build a connection with the assigned page and the primary keyword.

  • Apply the primary keyword in the URL of the page to be ranked.

SEO-friendly URLs, please search engines and visitors alike. Last but not least, apply your primary researched keywords in the URL or permalink too. To optimize your URL, try shortening the length of the URL and ensure that you have your keyword in it. If it takes to remove a word or two to use the primary keyword, do it.

  • Make an SEO-friendly URL.

A URL is a small piece that often gets neglected. But it needs as much attention as any other facet of your website. An optimized URL must be readable by everyone. Avoid upper-case letters. Choose hyphen over underscore. Don’t forget to add mobile URLs to the sitemap. Block unsafe URLs and canonicalize them. And last but not the least— you’d like to redirect to 301 for broken links. 

  • Add content on product pages.

As mentioned above, the content below 300 words is not doing any favour on you! The same theory applies to your product pages. Have content that describes your products accurately and solves user-queries at real-time. Don’t just add a picture or a title in the product page and expect users to understand it. A short description or blurb should also help search engine bots to identify product pages. Add SEO product keywords to help internet searchers find what you’re selling.

  • Repeat the process in category pages as well.

Category pages are nothing but the pool of individual web pages that have the same theme or characteristics. They offer quick and useful insight while shoppers search for their desired products. To deliver a hassle-free sales channel, create and add content in category pages too. Research category keywords and add them in useful category copies.

  • Create an editorial calendar.

Updates! Google loves them. You’ve to act on your website regularly so that it doesn’t look dead to them. How do you make your store look dynamic? Updating categories and products regularly. If you can’t do that, create an editorial calendar for posting regular web blogs or content. New blog posts and timely updates increase the authority of your website and make you a reliable source for information and awareness.

  • Interlink the webpages.

We call crawlers, the crawlers because they crawl through links. So, your web pages must be linked with each other. Connecting one with the other will help bot and users navigate through your site quickly and understand the semantics of your content. Also, link underperforming web pages with the ones that perform well. Create a content silo that allows pointing most of the web pages to the most important pages.

  • Talk to bots in their native language. Add schema markup.

English is the secondary language of search engine bots. You want to interact with them in their native language. Schema markup or semantic vocabulary helps your page interact with crawlers in their mother tongue, i.e., code language, and that attracts more clicks on search engine result pages. These schema markups are known for offering rich results, including photos, pricing, and reviews, hence, inviting more clicks.

Ecommerce SEO Checklist #5: Build authority with the off-page SEO plan.

While technical and on-page SEO efforts are the primary ways to deal with Google’s algorithm of ranking, adding off-page SEO tactics in your plan will build domain authority. To talk out straight, an authority means your relevance in the particular industry. Here’s what you need to do to get going for off-page SEO tactics: 

  • Begin with setting social media accounts.

Apart from searches, you also want to have traffic from other sources. And what’s better than social media? As more people spend time on social media, linking your social media profiles with your eCommerce store will give them a medium to reach you. Also, your presence on multiple platforms builds your digital authority, implying you have a serious business to conduct. And yes, you can link all these accounts to your website— an essential factor for determining the rank.

  • Get into the books of online directory listings.

Like telephone directories, you want to get into the books of online directory listings. Your presence on these directories will mean another link that you can connect with your website. It’s a method that also passes the criteria of the local SEO checklist. So, anyone in your proximity will be able to find you, and they’re most likely to convert as local searches see 78% of the conversion. Set up your feet in the business directory and listing sites that are relevant to your niche. That shall get you business authority and credibility.

  • Check where your competitors are getting links from.

Your competitors are getting quality backlinks. The backlink is the key SEO-practice to climb up the stairs of SERPs. One easy way to get backlinks is to analyze where your competitors are getting these links from. You can reach out to these websites and have yourself pointed. Please ensure that you have backlinks from the relevant websites that are linked with your niche industry.

  • Make use of guest blogging tactics.

You can write content as a guest blogger for other websites and link your site with it. It’s one right way to gain links back to your website and build authority. Make sure that you’re writing blogs for the websites of a similar industry. Guest posting attracts target audiences of the same niche.

  • Ask customers to review your product and business.

Google wants everyone to enjoy seamless business-experience. Reviews give users a powerful insight into your businesses and services before new searchers make any purchase decision. That’s one part of the story. A lot of reviews can also help with ranking your page in searches. So to execute a well-directed SEO plan, motivate your users to drop ratings, feedback, and reviews to your product pages. Ensure that you aren’t buying these reviews. Search engines don’t take purchased reviews very sportingly. 

The conclusive argument

SEO is a recipe that takes time to cook! Maybe six months or even more. All you have to do is work around these strategies and wait for it to cook. Keep patience and avoid blackhat SEO techniques. Focus more on improving the quality of your website and content.

eCommerce stores have come out with blazing guns because they tend to solve the problems that brick and mortar businesses fail to do! That is— simplifying the purchase! And that’s what you have to do. If we wanted to add to the problems of the existing traditional customers, why would we have websites? So, follow the Ecommerce SEO-checklist to truly accomplish your goals and have traffic and sales at your will.

Contact Huptech Web to earn professional eCommerce development and SEO help for your website.

eCommerce Web Development: Agile or Waterfall Methodology

eCommerce web development agile and waterfall

What if I told you the earth is a living giant ball of an eCommerce website and we are its components? 

The road and rail networks are the navigational routes. Nature is a visually-appealing design. You, I, and a lot many like-us throngs on the Florida walkways to buy our favorite hamburgers, while some desert the stores followed by a bad experience.

But what fascinates me the most is that we practice web development procedures in our real lives when we install the decorative fountain pots at homes or sprint plan some cooked food before opening our restaurant. 

These procedures get us thinking about project management. You might ask why on earth would I consider fountain flower pots or early preparation of food as project management?

Well, fountain pots work on the same principle of waterfall project management, and pre-cooking is like agile methodology— both serving their purposes— both extremely brilliant with their processes.

That said, let’s find out how these project managements decide the success of your eCommerce development

Good project management is a cornerstone to a successful eCommerce development.

When we talk of eCommerce development— we immediately think about what methodology— agile or waterfall— could guide us in making swift decisions and quick deployments. 

Both invite a lot of heated debates among companies because eCommerce development projects start with determining and implementing one of the two.

  • The traditional waterfall web development model has been brilliant in serving the industries for years. You can call them the first of all the models.
  • The agile web development model is quite newer compared to the traditional waterfall management method. Surfaced after the 2000s, it’s a rapid website development method.

If you’re looking to adopt one of the models, we’ll say— don’t invent the electricity, switch on the bulb directly. We mean to say— skim through the blog post, don’t go through the entire book. 

We’re covering all the necessary details so that you can implement the succinct model for your eCommerce development. So, let’s quickly hop on their briefs:

 

What is the Waterfall Approach to eCommerce web development

When you go about developing your eCommerce website linearly or in a sequence— you have adopted the waterfall approach.

You will work on one phase of development at any point in time, and move ahead only when you have completed it.

Now you would ask— is it possible for you to revise any process if you have stepped forward to the next phase? Let’s say among seven stages of development— you’re on the third one— so could you come back at the first phase to fix the issues?

Unfortunately, the waterfall web development model works like a waterfall— you can’t go upstream to work on the previous part.

The only way is to hit the water floor at the bottom— slide your boat to the riverside— climb back to the waterfall— and fix the goddamn thing you want to. 

Similarly, you can revise or fix the problems only when you have ridden through the eCommerce development life cycle.

The essence of the waterfall web development approach is to complete the full project and then have a bird-eye view to make any adjustments.

Why Choose Waterfall?

You’d be surprised to know that decision making may be an unconscious activity and there’s a high chance that you’d pick the waterfall model despite not choosing it consciously.

Most human brains like to stick to a task, complete it, and then move to the second one. So, you can say the waterfall model is partly embodied in our subconscious mind. 

Since it reeks of naturalism— the waterfall web development approach automatically makes things easier for eCommerce development.

Here’s the sequence of web development events. Step-by-step:

  • Analysis: Gathering and documenting data for moving forward. All your next phase decisions will be based on the data you’ve collected on this stage. You will consider client-interviews and meetings for the development and customization of the project.
  • System design: Your developing team will find all the suitable forms to cover the needs of the clients. You’ll design system logic along with developing language, services, data layers, resource allocation, etc.
  • Code and implementation: With regards to your analysis and system design— you’ll implement your code on this stage. You will apply all system logic and service integration to give your eCommerce its face.  
  • Testing and fixing issues: You navigate through the entire face of the project system, test the codes, and user acceptance. This stage also includes detecting and squashing the bugs to make the project more robust and agile. 
  • Delivery and maintenance: Once you have tested, you can launch the project and deliver the finished product to the customer. Make operational changes to keep the system up-to-date and functional.

The waterfall model is not all roses. It has some thorns and stale petals— advantages and disadvantages.

Advantages:

  • Accurate Project timeline

It’s easy to calculate the project timeline. Since you have spent two stages understanding the client’s and project requirements— you can efficiently allocate the deadlines to each step and come with a concrete project timeline.

  • Works great for small projects

The Waterfall web development approach suits the best for small projects, especially the ones under milestones and data-focused patterns. The life cycle of small projects complete in a short time that can be revised quickly for early launch and deployment.

  • Adaptable to shifting teams

As your project development heavily relies on the documentation and data you have collected— the teams may come and go— it will be quite easy to pick the development from any stage by new team members. Team shifting will not falter the project speed, and the development process will stay as it is.

  •  Allows early design change

Waterfall models give you the luxury to change the design or system requirements. As you spend 33% of your phase time collecting information data in a couple of initial stages— you can easily make any alteration or modification to the plan as any coding hasn’t taken place.

Disadvantages:

  • A waterfall design is costly.

Imagine you had to get a helicopter to go upstream on the waterfall to fix the system issue. Well, you’d be spending too much doing that. Developers adopt waterfall models despite knowing that they can’t traceback, primarily when they have coded the project according to the documentation. Any change in the documentation in the later stage would demand project scrapping and starting it from scratch.

  • Incompetent with quick project deliveries

If you want your eCommerce to storm into the market quickly— waterfall project management might not go well with delivery times. Each succeeding team of the succeeding phase will have to wait for the preceding stage to complete. A designer can’t work without system requirements. A tester can’t pounce on the project until coding is done wholly. And even after these phases— no one can warrant if the design won’t break or fail miserably.

  • Testing is often overlooked.

With project deadlines lingering over your head, you might feel tempted to skip or overlook the testing process. Since it occurs late in the development cycle— rushing your project to meet the client’s expected dates may only seem like a feasible solution to you.

What Is the Agile Approach to eCommerce Web Development

The agile approach in a layman’s term is “perfecting the first block before moving to the second block.” Yeah, that’s right.

The general idea behind the waterfall process is “let’s finish off the project— we’ll rectify if needed later.”

The idea behind the agile web development process is “to add, test, and tweak little functionality— here and there— regularly in a short span within any phase.”

In even simpler words— the development and testing go hand in hand, thereby ruling out the overlooking of the testing phase.

The session-based changes allow teams to explore several permutations and combinations while the project development progresses.

Unlike the waterfall model— you can shift your focus on any phase without having to worry about one to complete.

The model also gives clients a real sneak peek into the project that helps developers gather likes and dislikes of the clients. It allows eCommerce developing companies to make necessary changes at that particular moment and allocate their resources for highly optimized websites.

Why choose an agile approach?

Not being as straightforward and subconsciously ingrained as the waterfall model— agile approach needs proper strategy but calculated, and sprint planning already gives a head start to any project.

Agile web development strategy allows better communication between the groups of teams and customers.

Here’s the sequence of web development events. Step-by-step:

  • Understanding the client’s requirement: Akin to the waterfall model, you’ll consider your client’s words and need to understand the eCommerce project you’ll work on. You can create project scope, but remember that the purpose of the agile model is to have flexible and changeable scopes. Don’t make them rigid!
  • Sprint Planning: You’ll be holding sprint planning meetings to allocate different bands of work to your team, and determining what role will suit which group. Basically, the phase is about assigning even work to the team in a particular sprint bracket and finalizing features an eCommerce store should have.
  • Designing: Once the work is assigned for a particular sprint— the developing team will be on their feet, giving the face of eCommerce. 
  • Testing: Within the same sprint span— the testing team will test the use cases and fix the bug issues.
  • Sprint review and preparing for the next set of work: After the end of each sprint— your team will meet-up again to discuss the completed part of the given phase. You’ll examine the product issues, give sprint reviews, and allot the next set of work for the succeeding sprint.
  • Deploy & Maintenance: Once you have conducted each sprint step-by-step— you will be in a position to deploy the project. Your clients will already have an insight into the project given that the method allows regular stand-ups and client reviews. Hit the final nail, maintaining eCommerce.

The agile model is not all roses. But it’s also not all thorns and stale petals— advantages and disadvantages.

Advantages:

  • Continuous Improvement

It gets challenging to stick to your plans considering ever-changing client’s requirements and moods. Agile methodology empowers your clients to keep their views amid project development, and you to improvise according to their current state of mind.

  • Client satisfaction

The model allows you to arrange open communication with your clients. With video conferences or calls— you can understand minor project requirements and raise tokens should there be any problems. Apart from strengthening relationships, the system gratifies your clients making them feel valued for their opinions. The early working prototype satisfies your customers.

  • Reduced Risks

The changing trends and fickleness of client’s requirements often cost developing companies more than they anticipate. Imagine being at the fourth stage of a cycle, and your client refuses to accept the design. How much would the deconstruction and starting from scratch cost? But the agile model reduces all the risks as you’re keeping them posted at each sprint.

  • Adaptive approach

Need to change a module? The session-based skimming allows your team to travel extra-mile to have the most optimized functionality. The self-organized and motivated teams in the agile web development model help easy adaptation and customization without flattening your wallet.

  • No strict structure

With no strict structure or project scope— the project remains flexible throughout the development phase. You can scale or descale the project too.

Disadvantages:

  • Not useful for small projects

Agile projects have overhead costs in terms of meetings, reviews and retrospectives, daily stand-ups, client interaction, and a lot more. You might not want to go for it for small projects— the projects that won’t ring much of your cash register.

  • Takes more time

With the waterfall model— the probability of changes is 0.5 by the end of the project, i.e., your client may either nod a yes or say a no! But with continuous client engagement and reviewing in the agile web development model— you might have to have regular changes every sprint. Plus iterative meetings and reviewings can consume a lot of time.

  • Needs an expert to take major decisions

The agile approach is not possible without the decisions of the expert in the company. It needs a managing force to arrange meetings, dividing sprints, reviewing work, and interacting with clients. The process may not move if the concerned person goes missing for a few days.

  • Directionless project

Since the project demands a project manager— a clueless one could result in a directionless project with her decisions. Moreover, agile project methodologies have been the root of silo mentality in any organization if the project manager is incompetent to formulate a good team.

Using Agile vs Waterfall Development For Your Projects. When to use which model?

Agile or waterfall project methodology? Well. The call is yours. Both are suited for specific types of projects, and you need to know them before you settle on anyone.

We’ll summarize the blog to make it easier for you to decide:

Waterfall Model

Agile Model

Go for the waterfall project when you are setting all the requirements and project scope beforehand and don’t expect changes. Confirm with your clients in advance if they have a fixed need. Workaround an agile model if the project seeks frequent changes. Explain to your clients the difference between the two and ask their opinions on what they would prefer.
Waterfall works amazingly on small projects. Make it your first choice as it will cost less.  For a vast-moduled project— Agile will be a good fit.
The waterfall is manageable if you have a large team. Agile web development is operable in small to mid-sized groups.
If you hate regular meetings, team coordination, silo mentality, and timely-management— the waterfall is your go-to way to conduct the project. The agile process will demand strict communication between the team, thereby pushing you to develop a strong team-relationship.
Waterfall management can be very swift when your client doesn’t want any involvement in project development. Agile management is ideally-suited when your clients want to add their two-bits every sprint.

 

Adapting Your e-Commerce Store To CoronaVirus Challenges

eCommerce Coronavirus

Adaptation! The mightiest word amid CoronaVirus ambush! 

Your body is adapting, your lifestyle is adapting, & your spending behaviors are adapting. With everything manifesting into something else— is your eCommerce store adapting to the much-needed changes?

If you haven’t mulled over it yet— you need to— because global brands are already worrying about how the pandemic will affect their eCommerce businesses. 

It’s not the right time for you to surround yourself with ‘positive’ people, but we want to have a few words of positivity— not everything is terrible with Covid-19. 

Despite all the outbreak worries— not everything is bad with Covid-19 because if you happen to own eCommerce— you have a broader audience to target. Here’re the reasons:

  • The boomers are finally learning to surf and shop online.
  • The millennials are consuming more online content than ever.

At least this is what the eCommerce sales trends show. You’d be surprised to know that many eCommerce businesses from different backgrounds have reached the pinnacle of their careers following the virus’s rampant blitzkrieg.

Ecommerce Sales Trends During Coronavirus— May month

Before you take any substantial step for your store— it’s vital that we keep you in-the-know of the essential eCommerce sales trends during CoronaVirus. It will do two things for you:

  • Help you adapt to modern non-Corona-friendly eCommerce setups
  • Capitalize on the slightest of the opportunities

Let’s check year-relover-year page views and increase order count in some of the industries for May month:

  • Toys and Games eCommerce stores saw an increase of page views by 149% and order count by 122%
  • E-commerce stores based on Sporting Goods observed a definite increase in page views by 121% and order count by 169%.
  • Animal and Pet Supplies confronted a sizable lift in page views by 73% and order count by 24%.
  • Services (includes education, financial services, real estate, and travel) were the only sector to receive fewer page views increment by 62% but a massive spike in order count of 216%.
  • Health and Beauty consistently made its place in the top 10 and saw a 92% growth in order count.
  • You’d be surprised to know that Apparel and Accessories stores turned up for good. Pageviews and order count— both shot up by 14% and 54%, respectively. 
  • Food, Beverage, and Tobacco also had a decent spike in order count by 77% and page views by 55%.

 

Generational purchasing style and response to COVID-19

 

  • Gen Z and Millenials

Millennials and Zoomers (Gen Z) have gone gaga over the novel CoronaVirus. They have modified their buying patterns concerning the pandemic.

One of the surveys suggests ’54 % of millennials and 49% of gen-Z feel that the corona pandemic has changed their buying behavior.’ Furthermore, the younger generations are far being impacted in deciding where and how they shop.

They are more concerned than any other generation, and it’s noticeable through their less spending, savings, hoarding requisites, and spending less on new experiences.

  • Gen X and Boomers.

Gen X and boomers seem to have more of an existential approach to the coronavirus. They feel that the outbreak has impacted their buying decisions; however, they are less concerned than millennials and gen Z.

Only 33 percent of Baby Boomers & 42 percent of Gen X consider the threat of CoronaVirus and its impact on their shopping decisions. Moreover, only 12% of boomers are stocking more products in anticipation of the dissemination of the virus.

The good part is— they’re getting out of their comfort shells breaking their orthodoxy and learning online skills to keep pace with eCommerce purchases.

Impact of Coronavirus on Ecommerce Stores 

While Corona has forced eCommerce brands to think of new ways to manage their businesses— companies, at least, have the advantage of targeting more people who spend most of their time on computers and mobiles.

The idea falls flat on its chin with conventional businesses. With the overwhelming amount of information on Corona and its impact on businesses, we have brought some crucial details regarding the same.

 

#1 Change in Shopping Behaviors

As lockdown goes on & off in many places and social distancing becomes a new anthem among people for controlling the spread of the CoronaVirus— the brick and mortar businesses face the worst recessional wrath in decades

The fact automatically projects eCommerce to have a distinct benefit over the traditional businesses. However, the reality is something else except some industries that have taken a visible uptick. 

Is our projection a hyperbole? Probably yes! For most of the industries. Well, the sales of the majority of the eCommerce streams have gone down, and the online market has gone quite volatile. 

Having said that— people are also avoiding the higher risk of infection in-stores. The lack of on-the-counter inventory is also compelling for people to go for online retails. Here’re some behavioral stats from the same online survey:

  • 30 of 100 respondents said that they are not shopping frequently in-store. And they wouldn’t like to shop either.
  • 21 in every 100 respondents said that they are shopping more through online eCommerce.
  • 29% of respondents are preferring ‘buy online, pick-in store’ service.

#2 Ecommerce delivery and supply chain concerns

CoronaVirus has tested the biggest of the biggest brands delivery and supply chain services. As customers grow impatient with a lack of overall supply— the brands are scrambling to put their supply-chain in line.

Some stores are forced to halt their supply chains to protect all the workers. With Corona plaguing the eCommerce stores by disrupting the delivery chain— customers are facing delivery delays.

non-Delivery report (NDR) and return-to-origin (RTO) have been at their highest forms in the past few months. RTO is the non-delivery of the package to the customer that returns to the seller.

 

#3 Rise of purchasing groceries online

To keep safe from the threats of over-the-counter shopping— people have moved their basic-necessity purchase habits to online groceries and ration stores.

The lack of supplies on the shelves & long queues has also made customers pick online groceries to fulfill the needs. One of the stats from Rakuten Intelligence shows a drastic peak in full assortment grocery eCommerce compared to the rest of eCommerce.

Downloads of grocery apps like Walmart and Instacart have gone up by 160% and 218%. Despite the supply chain regulation in most other eCommerce by the authorities, online grocery stores enjoy the luxury of free-hands, which has opened the doors of opportunities for many on-demand app start-ups.

 

#4 Increase in coronavirus-related eCommerce stores

While people joke that ‘CoronaVirus will kill capitalism,’ the capitalists have come up with CoronaVirus-related eCommerce stores. It’s funny at so many levels— but these stores are serving what you exactly need to prevent the spread of the virus.

E-Commerce consumers’ sales have spiked in some of these vertices— essential medicals by 430%, cleanliness products (home and self) by 200%, and health and wellness products by 75%. 

The revenue sales of everyday stockpile items like masks, hand sanitizers, gloves, toiletries, and disinfectants have bloated massively. That’s pushing many existing eCommerce businesses to streamline these products in their stores.

Furthermore, eCommerce development builders like WooCommerce, Shopify, and BigCommerce have minimized entry barriers to sell the products online. They have changed several modules for non-tech individuals to set up their stores conveniently. 

Ecommerce + Coronavirus: Adapting Your Store

Now that you know the tidbits of customers and their interactions with eCommerce amid CoronaVirus— we will cover how you can grow business amid CoronaVirus. So, without further ado— let’s check our response to Covid-19. 

#Step 1: Make your customers trust your hygiene practice

There’s a saying ‘the only person you can trust in a pandemic is you.’ Your customers take the quote quite seriously! You have to convince them that ordering from your store is safe, and your products are Corona free.

Brands are promoting their rampant war on CoronaVirus by spreading their words through emails and online content marketing. Some are giving a little sneak peek of their store and reciting how new measures will prevent the contamination in the shipping process.

You can explain to your potential customers that in-transit goods and packages are at low risk of virus contact. Also, try to make them understand that the compulsive wiping culture of all items by the concerned delivery person will minimize the risk of transmission.

 

#Step 2: Open up new ways to interact with customers

With average order count going up and uncertain lockdowns and quarantines lingering over the neck— you need to have new ways to interact with customers and assist them with an order or return support. 

To manage service request volumes with all your call-centers and assistance offices shut can leave the customers unserved and frustrated.

This is where you need to beef up and strengthen all the content and product material on the website and give your users a personalized chat functionality. 

You can also adopt smarter ways to reduce the burden on your support staff and cut down your resources. By flooring a knowledge-base community within your users— let your retained customers resolve other queries.

#Step 3: Put usability over design (until things get normal)

The best you could give to your customers this pandemic is an easy to load platform with a promising on-time delivery service. 

No, they are not looking for eye-catchy designs. They don’t want to invest their time in understanding your creativity. They are already persuaded— you simply have to play with their low-visual expectations. 

Their lazy-peripheral-route thinking is on more than ever, and you should only focus on usability over high-resolution banner homepages and marketing adverts. So, optimize your website’s page speed and make browsing-and-buying a simple experience for them.

#Step 4: Analyse customer needs and personalize based on it

Corona has changed customers’ needs rapidly, and you should be able to see-through these altered requisites to update your store. Interestingly, your customer is the greatest resource. 

You’d like to have these resources at your disposal and analyze them to offer personalized catch-ups in pandemics. Here’s how you can collect some insight through customer’s need: 

  • Start with existing data. Review your past customer surveys and interviews.
  • Create new covid-need surveys and send them over personalized emails.
  • Gather details through on-website surveys and polls.
  • Analyzing cause-and-effect relationships and understanding how Corona is changing their behavior.

Sometimes, your customers give the best solutions to specific eCommerce problems— don’t forget to reward them for their vital input. That’s one more way of conveying your customers that you care about them despite a massive blow to the economy.

 

#Step 5: Shift your focus towards the at-home audience.

The work-from-home model is keeping up businesses, freelancers, and individuals in the competitive race. In fact, they are spending more time working at home than their physical offices. 

This shift has made people look for more severe deliveries than at any point in the history of eCommerce. They have difficult times in purchasing retail necessities such as groceries, rations, and health and hygiene products. 

Use their busy-timings and tiredness into opportunities and cater necessary products that they’d expect you to deliver by the end of the day.

 

#Step 6: Pick new sales channels. Give Omni-buying-experience.

If you were planning to scale-up your sales channel, but couldn’t pass the decision threshold— now is the time. Period. 

 Data consumption has towered up on all the devices, including mobiles, desktops, tablets, and other touchpoints. Covid-19 has also put an unimaginable strain on the world wide web and mobile networks. 

 You can seize the moment by embracing new sales channels and presenting your customers with the Omni-buying experience. Get the early R.O.Is with piercing average order count and page view stats and builds your brand credibility across the slack.

 

#Step 7: Update your product pages continually.

 With much of the coronavirus uncertainty hovering above our heads— make sure that you have realistic promises with your deliverables, and customers have all the necessary information regarding the products.

As the outbreak has disrupted the supply chain, you need better ways to be concise and clear with your stock reporting and product updates on the store. With so much going around— your product may run out of stock any time, some products will garner more attention than others, and some orders might take time for shipping.

 Whatever be the case, try being transparent so that your customers have all the required details about their orders. The good part is— customers have gone more understandable— you merely have to keep them posted.

 

#Step 8: Manage your PPC bidding strategy.

 Again, with more internet consumption, online searches have touched new milestones. These searches can be relevant to your industry.

 It makes sense to go for a new PPC bidding strategy if you haven’t gone for one yet, especially when users search for products and services you are offering.

 Kids have been searching for entertainment services; adults have been searching for skill-set polishing materials. Monitor keywords and topical relevance that revolve around your industry and try adjusting PPC campaigns to convert your targeted audience.

 Yes, you might shed your wallet quite quickly, but you can optimize PPC campaigns by reducing your bid during the low conversion time of the day or the week.

 

#Step 9: Ride on discounts. Customers never say no to exclusive offers.

 CoronaVirus has shot up layoff and unemployment rates, and your customers could be some of the victims of it. It’s the reason why they might go price-sensitive and avoid shopping from your store.

 You want to sound considerate towards them and not add to their misery. By offering personalized discounts and exclusive sales on specific items, you can draw back these shoppers and build a strong customer relationship during such hard times.

 

#Step 10: Hold on to your customers with loyalty programs.

 CoronaVirus has made us smarter— and that includes your existing customers too. They are surfing, searching, & comparing products and services more than ever. They’re more informed, and they have a higher capability of taking centrally-route processed decisions.

 Don’t be surprised if they are searching for your competitors as well! This is why— you need to hold on to your customers with robust, data-driven loyalty programs. By arranging loyalty programs in the midst of a perilous virus outbreak, they will feel valued and feel like clinging with your brand moving forward.

 Most retailers bank on 80% of the future turnover, with 20% of loyal customers (Pareto’s law). That eases up your decision to reward your customers for performing specific actions like signing up a new account or re-engaging the existing ones with order offers.

 

#Step 11: Free or discounts on shipping cost.

 Corona or no Corona— shipping cost is the most significant contributor to cart abandonment— and you have no choice when your competitors are offering free deliveries.

 Managing your shipping prices in the pandemic eruption can get really tough for you, especially when you’re trying to compensate for workforce shortage and cut-down the overhead delivery cost on the product.

 Free or discounted shipping continues to compel customers to complete their purchase journey. It might get tricky depending on the logistics services you’ve chosen; however, make sure that you don’t disappoint your customers on the last page of the sales funnel.

 

#Step 12: Corporate social responsibility and charity

 The underprivileged people have been the worst victims of the Corona breakout. Lockdown and quarantines have made it more difficult for these groups to have access to the necessities.

 You can play bandwagon marketing psychology to catch more eyeballs and earn trust among new and existing customers. Make charity and corporate social responsibility your hilt to reach out to these people and set your brand message straight across the board.

 Declare free masks and sanitizers and let people sneak into your activities on social media. It will create a strong associative-community and build a lasting impression. 

 

#Step 13: Adapting social media strategies

 With the globe being forced into self-isolation— you have plenty of opportunities to target the new virtual world of social media. Apart from endorsing your products, educate your readers about the latest CoronaVirus updates by referencing trusted sources.

 You don’t want to blast your customers with heuristic-implied long-content. Since self-quarantine has also faltered our daily health and fitness schedule— try creating fitness creatives to have engagement with them. 

 Remember, everything is about your tone, relevancy, and timing. And currently, with the air of depression and fear around, you have to sound-like a family figure to your customers.

 

The final words on updating your eCommerce

 No one really knows where we are heading with CoronaVirus lingering over our heads. And no one can claim or warrant proactive measures to update your eCommerce. 

 We need a real-time adaptation of our stores based on new information on the disease’s flaring up— and this could mean updating your store every day. 

 Now is the time to make small changes to your store and wait for the best to return. Make every move strategically. Avoid making radical changes because the market is too volatile. With well-thought planning and strategies— we all can sail through the problem.

Although we are good with SOS COVID signals— you can contact our eCommerce development services for refurbishing a COVID-friendly e-store.

6 Best eCommerce Platforms For Small Businesses

Best eCommerce Platforms for Startups

The first challenge when you decide to take your business to an eCommerce platform is to decide which ecommerce platform is best for small businesses.

Besides, choosing the best eCommerce platform has become more difficult as new eCommerce platforms are launched regularly in the market, considering the rising needs of the eCommerce market.

While choosing an eCommerce platform for your business, you need to consider many things such as,

  1. Pricing and Payments
  2. Integrations
  3. ecommerce SEO friendliness
  4. Mobile responsiveness
  5. Payment gateways
  6. Customer Service
  7. Scalability
  8. Security

In this article, we have enlisted the 6 Best eCommerce platforms based on their performance, features, ease of use, designs and themes, integration, security, and value for money. Take a look.

 

1. Shopify

Indeed, there are so many great options available when considering the best eCommerce platform; however, Shopify seems to provide the most for the small business that strives to be something more. Such as,

  • Generate the domain name. 
  • Design your company’s logo.
  • Find products to sell through their vendor relationships. 
  • Get product pictures through their free library of stock photos.

Besides, you can even buy an existing online store from Shopify!

However, when choosing a Shopify development company, make sure that they have sufficient development experience in this domain.

Shopify offers a 14-day free trial to its users. Users can begin the free trial without any credit or debit card.


2. WooCommerce

Without a doubt, WooCommerce is the best eCommerce platform for software integration.

A well planned WooCommerce development empowers you to build a robust e-commerce business at a low cost.

WooCommerce is developed on WordPress- A most popular CMS in the world. Just like WordPress, you can use the plug-ins for your eCommerce website in WooCommerce too.

At present, WooCommerce offers nearly 300 official extensions to their users that include the plug-ins for shipping, marketing, payments, and accounting purposes.

WooCommerce also offers a free theme to its users, known as a Storefront. The storefront has several variations that you can utilize for your store, depending on your needs. However, as same as WordPress, Storefront is also customizable and can be customized using code, as and when needed.

 

3. Magento

Magento is the best eCommerce platform for small retail businesses.

Magento is an open-source platform that incorporates several notable features that most other eCommerce platforms don’t offer. These extraordinary features include smooth expansion to multiple locations, sites, and currencies.

From small businesses to large enterprises, Magento helps entrepreneurs and business owners grow online through scalability, adaptability, and analytics.

Besides, Magento also has several relationship partners who help you to create the online store that works seamlessly with your physical store.

Magento offers various types of ecommerce solutions based on customers’ requirements. The two primary packages are 1) Small business level 2) Mid-market & Enterprise level.

In a nutshell, Magento would be the best ecommerce platform for you, if you are planning a long-term business plan that includes expansion to new markets, managing several websites and full integration between your existing systems and your online store.


4. Squarespace

In a nutshell, Squarespace is nothing but a website building platform that simplifies the web design process by allowing you to,

  • Create an ecommerce website without any coding.
  • Customize the website easily using CMS.
  • Develop mobile-friendly and responsive websites.

The most salient feature of Squarespace is responsiveness with every mobile device. It offers the best mobile experience to its users compared to all other eCommerce platforms.

Squarespace’s Responsive Image loader tool produced several copies of different sizes of each image that you upload. The website then loads the most appropriate images to the user by detecting the device being used.

The same level of responsiveness reflects in its layout, graphics, chart, and email as well.

Besides responsiveness, it also offers ecommerce features like,

  • Ability to sell unlimited products.
  • 24/7 support
  • Customer logins
  • SSL certificates

Squarespace does not charge the users for $26 and $40 plans.


5. PrestaShop

If you are good at coding and love to give a personal touch and feel to your website, PrestaShop would be a perfect choice. 

This open-source eCommerce platform is free and has diverse options of free modules to satisfy your eCommerce needs. With the free downloadable version, you’ll have to pay for web hosting, SSL certificate and other modules to develop a complete eCommerce store.

PrestaShop also offers 10 free themes and templates to its users. The user side dashboard looks feature-rich yet straightforward.

To efficiently meet users’ needs, PrestaShop offers a wide range of payment gateways, such as PayPal, Bambora, Amazon Pay, and First Data.

PrestaShop also provides strong support at the marketing front by offering features like Email marketing, Coupon codes, Gift wrapping, Affiliate programs, Free shipping, etc.

 

6. Wix

Wix is an eCommerce platform that lets you sell your products in a smooth possible way. Besides, you can highlight the products with attractive ribbons.

Wix’s latest feature takes care of the entire sales process without any extra charges. Wix has also taken care of SEO (Search Engine Optimization) requirements. In Wix, users can add individual titles, descriptions, and URL-names to each of the products

Wix Online Store mobile app lets you edit and manage the whole ecommerce store via mobile. Also, its ShoutOut Email campaign tool enables the store owners to promote your products directly through the product pages.

In a nutshell, the Wix is a reliable, secure, and scalable solution for small to medium ecommerce businesses.

Other than six best eCommerce Platforms, there are many more ecommerce platforms available in the market which are worth giving a shot, such as BigCommerce, OpenCart, Volusion, Weebly, OSCommerce, and Big Cartel, to name a few.

 

Conclusion:

Choosing the best ecommerce platform that satisfies all your business needs is indeed a tough task. However, you can select the one which meets most of your requirements and is also pocket-friendly.

Besides, you should keep a constant eye on the eCommerce platform trends to better understand these platforms and later to utilize it for your businesses.