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E commerce Websites: Types, Platforms, & Development

If you’re reading this blog, we’re sure you’ve heard of Amazon, Flipkart, eBay, Aliexpress, and other similar websites. But do you know what these websites are called? These websites, as well as any other website with a similar structure that allows you to buy and sell tangible goods, digital products, or online services, are referred to as ecommerce websites.

The popularity of ecommerce stores has grown significantly with the spread of the Internet, all around the world. As a result, an increasing number of brick-and-mortar businesses are turning to ecommerce platforms. In fact, it is not an exaggeration to say that if any business wants to survive and thrive in this fast-paced, technologically advanced world, they must transition to ecommerce and establish an online presence.

This is a comprehensive ecommerce guide in which we will learn about ecommerce websites and their various types. In the following section, we will also learn how ecommerce sites work and the various types of website ecommerce platforms.

This will be followed by an explanation of what e commerce web development is and a list of the top 5 ecommerce website builders. Finally, we will conclude this ecommerce website development guide by discussing the advantages of ecommerce websites and the future of ecommerce.

Let’s get started!

What Are e Commerce Websites?

What Are e Commerce Websites

Ecommerce, also known as electronic commerce, refers to transactions that take place over the Internet. Individuals and businesses engage in ecommerce whenever they buy or sell products or services online. Other activities covered by the term e-commerce include online auctions, internet banking, payment gateways, and online ticketing.

E-Commerce, also known as e-Business, is simply the sale and purchase of services and goods over an electronic medium, such as the Internet. Or, to put it another way, it is online shopping as we know it.

The majority of businesses that have an ecommerce presence use an ecommerce store and/or an ecommerce platform to manage online marketing, offer services & sales and to handle logistics and fulfilment.

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The Brief History of Ecommerce

The Brief History of Ecommerce

Michael Aldrich, an English inventor and entrepreneur, invented online shopping in 1979, and it is widely regarded as the foundation of today’s massive electronic commerce industry.

In the years that followed, many milestone events occurred in the ecommerce industry. The following section covers some of the most significant events in the history of ecommerce.

The First Online Purchase

On August 11, 1994, the first legal online transaction was made. On this day, a man sold a CD to a friend via NetMarket, a retail platform.

The Development of Online Marketplaces

Jeff Bezos founded Amazon in 1994 as an online bookstore, later expanding its offerings to include CDs and other media products. The following year, Pierre Omidyar launched AuctionWeb, an auction platform where collectors could bid on and sell various items. Later, the platform was renamed eBay.

The Evolution of Online Payments

Prior to the introduction of digital wallets, internet buying was limited to the use of credit cards. However, with the founding of the Payment Card Industry Security Standards Council in 2004, online payment processing became available and became more secure.

Beginning of Mobile Ecommerce

The popularity of mobile ecommerce was boosted by the invention of modern smartphones, which began with the first iPhone in 2007. Mobile devices now account for more than a third of all ecommerce transactions.

Types of Ecommerce Website

Types of Ecommerce Website

Ecommerce websites are classified into six types based on the entities involved. Let us take a quick look at each of them.

  1.  Business to Consumer (B2C)

    The most common business model in both physical and online stores is B2C ecommerce. As the name implies, the B2C ecommerce model represents a transaction between businesses and individuals. For example, when you buy a phone from an online retailer, you are engaging in a business-to-consumer transaction.

  2.  Business to Business (B2B Ecommerce)

    The B2B ecommerce model has two participants: businesses. In this type of transaction, one company provides goods and/or services to another. B2B ecommerce is a business-to-business transaction, not a consumer-to-business transaction. B2B ecommerce sales are usually focused on raw materials or goods that are repackaged before being sold to customers.

  3. Consumer to Business (C2B ECommerce)

    C2B e-commerce works in the opposite direction of traditional ecommerce in that individual customers sell their goods or services to business. As a result, in consumer to business (C2B) customers contribute goods and/or services to businesses, collaborate on projects, and ultimately assist businesses in increasing profits.

  4. Consumer to Consumer (C2C Ecommerce)

    One of the earliest forms of ecommerce is C2C. The sale of goods or services between individuals is referred to as customer-to-customer. eBay and Amazon are two examples of online stores or online marketplaces where people can buy and sell goods.

  5. Business to Administration (B2A Ecommerce)

    Transactions between Internet businesses and government agencies are referred to as B2A. Legal documents, social security, and other similar products and services are some of the products that are usually bought/sold in this type of model.

  6. Administration to Business (B2A Ecommerce)

    The A2B e-commerce model emerges when the administration provides goods and services to businesses. Government procurement, data centers, and e-learning all are examples of A2B e-commerce.

Remember that we included all of these categories to give you a general understanding of e-commerce classification, even though models like A2B or B2A are only included in the broad sense of ecommerce. So, when we talk about ecommerce, we’re usually talking about the B2C or B2B model.

Let us now proceed to the next section of the ecommerce business guide: How Does Ecommerce Work?

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How Does Electronic Commerce Work?

How Does Electronic Commerce Work

The ecommerce business operates in a similar manner to the offline business. You place an order, purchase a product, and make a payment; however, all of these activities take place online. A brief step-by-step procedure of an ecommerce transaction is explained below to help you better understand this concept.

  1. A potential customer finds an ecommerce site through search engines, paid advertising, referral traffic, and other methods.
  2. The eCommerce site is connected to a database that contains a wealth of information about its categories, items, photos, and so on. The site requests this data in order to display the requested web pages dynamically.
  3. After perusing the ecommerce site, a potential customer adds products and services to their online shopping cart and opts to check out.
  4. After adding the products in the shopping cart, the customer completes the purchase by completing the checkout process.
  5. The shopper’s credit card information is encrypted and sent to a Payment Gateway for secure credit card processing over the internet.
  6. After a purchase is made and paid for, the website will usually provide information such as estimated delivery date, a unique transaction number, and a postal tracking number, among other things. The majority of these processes are automated and are a necessary part of any decent eCommerce website’s operation.
  7. Orders are stored in the website admin and sent to an order fulfillment team as transactions occur. Order fulfillment can be handled in-house or outsourced to a third-party drop shipper.

So there you have it: the 7 step-by-step guides to understanding how ecommerce works. Let’s move on to the next section, which discusses the various types of ecommerce platforms.

What Are The Different Types of Ecommerce Platforms?

Different Types of Ecommerce Platforms

There are a variety of ecommerce platforms to choose from, and which one is best for your business relies on your budget, preferences, and corporate needs. We’ve put together a list of the best ecommerce website builders available in the market at present.

  1. Shopify Ecommerce Platform

    Shopify is a well-known ecommerce platform that debuted in 2004. It is used by over 2,921,565 merchants in a range of industries. This platform has variable shipping rates, automatic taxes, over 150 payment channels, a user-friendly and intuitive interface, and dozens of themes.

    Shopify is completely self-hosted, supports social network integrations, and has built-in SEO capabilities. It also has a Shopify Experts team to help with any design, marketing, or development needs.

    This ecommerce website builder will be most useful to small businesses looking for an all-in-one ecommerce solution.

  2. Magento Ecommerce Platform

    Magento is a highly adaptable ecommerce platform for growing medium-sized businesses. Right out of the box, Magento provides a comprehensive set of advanced ecommerce features, as well as a content management system and consumer segmentation tools.

    Many people think of Magento as a difficult ecommerce platform, but in reality, it helps clients by maintaining an active community of Magento developers and professionals who are eager to help newcomers with their online store.

    Brands looking for a fully customizable ecommerce solution should consider this option.

  3. BigCommerce Ecommerce Platform

    Another popular ecommerce platform among merchants is BigCommerce. While both BigCommerce and Shopify have similar remarkable functionality, BigCommerce has more advanced features.

    BigCommerce’s customer service team is available 24X7 to assist merchants who are migrating from other platforms. Merchants can also sell on Amazon and eBay using the platform’s multi-channel ecommerce capabilities.

    BigCommerce accepts a variety of payment methods, including PayPal, Google Checkout, Stripe, and Authorize.net, just like Shopify.

  4. Salesforce Ecommerce Platform

    With this fully hosted solution, you can run a robust ecommerce store in the cloud. Salesforce merchants also won’t have to worry about platform maintenance or development because Salesforce hosts the platform entirely.

    One of Salesforce’s benefits is that it was built with omnichannel retailers in mind, with features that make it simple for merchants to sell in both physical and digital stores.

    Large organizations in need of a fully functional and expandable CRM system should use this platform.

  5. WooCommerce Ecommerce Platform

    WooCommerce is one of the most popular open-source e-commerce platforms. WooCommerce comes with a number of themes that are designed specifically for WordPress and can help you create a unique online store. In addition, you’ll have access to an unlimited number of products, complete personalization, order management, and free shipping, among other benefits.

    This ecommerce platform will be most useful to small businesses with a WordPress-based site.

    These are the five most popular ecommerce platforms on the market right now to build the best ecommerce site. All of these have different features, functions, and purposes to meet the business needs of various industries. Let’s move on to the next section, which is Ecommerce Web Development.

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What is Ecommerce Website Development? 14 Steps Guide

The ecommerce website development process can be broken down into 14 steps. Each of these steps has its own significance and is required to develop an ideal online store. Let’s take a closer look at each of these steps.

  1. Determine What You Will Sell or Offer

    Determine What You Will Sell or Offer

    First and foremost, decide what you want to sell or offer. Your business products or services are the foundation for the entire ecommerce site development process that will follow. Make sure your products are unique and superior to what is already on the market because that will not make any difference. It is not enough to simply imitate your neighboring store.

  2. Choose a Business Model

    Choose a Business Model

    After you’ve decided what products and services you’ll sell or provide, the next step in What is ecommerce Web Development? guide is– to figure out what your e-commerce business model will be. As previously stated, there are various e-commerce business models such as business-to-customer (B2C ecommerce), business-to-business (B2B ecommerce), and so on. Choose the best model based on your infrastructure support, capability, and success rate.

  3. Select the Website Builder That Best Meets Your Requirements

    Website Builder That Best Meets Your RequirementsThe 3rd step in the next step in What is e commerce Web Development? guide is– to select the website builder that best meets your needs. As previously stated, there are various types of ecommerce website builders available on the market, such as Shopify, WooCommerce, Magento, and Wix. Choose the most affordable builder; however, ensure that the builder has all of the functionalities and features that you will require for your ecommerce site development.

    Consider the following factors when selecting a website builder:

  • ERP and CRM integration
  • Database compatibility
  • Scope for customization
  • Payment gateway integration
  • Robust backend
  • Mobile-friendliness & responsiveness
  1. Put the Tool to The Test

    Put the Tool to The Test

    The fourth step in the ecommerce website development is to test the tool that you have chosen for your website. Testing before you begin the actual work has several advantages, including determining how easy the ecommerce site builder is to customize and whether the theme or templates offered by the builder are appropriate for your business model. 

    Furthermore, by using the website builder, you can get ideas for other features, navigation systems, and other necessary technical aspects.

  2. Purchase the Best Plan for Your Business

    Purchase the Best Plan for Your Business

    You are nearly halfway through ecommerce website development. Once you’ve finalized and tested your e-commerce site development platforms, it’s time to make a decision on how to begin the development process. The majority of these tools have a variety of pricing options. Each pricing model includes a unique set of features and functionalities. Choose a model that is appropriate for your business model and products.

  3. Purchase a Domain

    Purchase a Domain

    The next step in What is e commerce Web Development? guide is– to register the domain name. For the uninitiated, the domain name is the address of your website that people type in the browser URL bar to visit your website. For example, huptechweb.com is the domain name in www.huptechweb.com. A good domain name is essential because it establishes trust and brand recognition with your customers. A good domain name can be purchased for around $15-$25 per year.

    Consider the following factors when selecting a host:

  • Speed
  • Uptime
  • Customer support
  • Scalability
  • Security
  1. Choose a Template for Your Website

    Choose a Template for Your Website

    The seventh step in the ecommerce website development process is to select a template for your site. A template, also known as a theme, is a predesigned resource that shows the structure of a website’s comprehensive layout and display features. 

    However, if you are dissatisfied with the pre-installed themes, you can create your own. This feature is available in the majority of ecommerce website builders. But, because customization requires coding, the customized template will be more expensive than the in-built template.

    Consider the following when selecting a theme for your ecommerce store.

  • Features
  • Navigation style
  • Homepage layout
  • Color scheme
  • Browser compatibility
  1. Add the Products

    Add the Products

    After you’ve chosen a template and customized it to your specifications, it’s time to add the products. The majority of these ecommerce website builders have a simple process for adding products and to build an ecommerce site. Along with the product name, you should also include other pertinent information such as HD photos, price, variants, category, description, application, weight or related parameters, installation procedure (if applicable), and so on to enhance user experience.

    Keep the product name short but descriptive so that the buyer can get a sense of the product just by reading the name. Next step in What is e commerce Web Development? guide is– Include payment methods.

  2. Include Payment Methods

    Include Payment Methods

    The ninth step in the ecommerce website development process is to include payment methods. Include as many online payment gateways as possible on your site to ensure that shoppers have the most options and that no shopper has to abandon the cart due to a lack of their preferred payment option.

    If the shopper does not find his preferred payment method, there is a good chance he will never return to your website. However, make certain that all of the payment options you provide are highly secure.

  3. Shipping Strategy

    Shipping Strategy

    The next step is to include the shipping option. During this step, you will enter the pin code for each city or state where you intend to deliver the products. Also, if some of the products’ deliveries are restricted to specific areas of the country or state, you must include a customizable option as well. 

    In addition, include a formula for calculating delivery charges based on city or distance. Furthermore, the formula should assist you in deducting the delivery charge if the order amount reaches a certain amount, indicating that the order is eligible for free delivery.

  4. Configure the Ecommerce Website as Needed

    Configure the Ecommerce Website as Needed

    11th step in What is e commerce Web Development? guide is– configuration. You should include as many functionalities as possible to make your website more engaging and user-friendly. For example, add the multi-language option, the different currency option, the different time zone option, the customer service address and contact details, the tax and other charges details to make the process transparent, and any other details that are required.

  5. SEO Analysis

    SEO Analysis

    You cannot simply launch the site without first performing SEO for your website. Search Engine Optimization (SEO) is a critical practice for the ecommerce industry. It will help your website rank higher in Search Engine Result Pages (SERP), target audience, resulting in more traffic and revenue for your online store. SEO will also ensure that your online business store has all of the necessary details to attract customers.

  • Things to do for eCommerce SEO include:
  • Optimize title and headers
  • Optimize videos and images
  • Improve page load time
  • Keep the online store structure engaging
  • Don’t forget HTTPs
  • Make your online store mobile-friendly
  1. Carry Out Thorough Quality Analysis

    Quality Analysis

    The 13th step in the ecommerce website development process is to conduct quality assurance testing. The Quality Analysis (QA) will undoubtedly assist you in determining whether or not your website has any loopholes or flaws. 

    For example, if a customer adds two different products from two different categories, the ecommerce store should apply the different taxes that apply to both of those products rather than the same one. QA will assist you in identifying all of these flaws and loopholes to ensure that your website is completely robust and reliable.

  2. Go Live!

    Go Live

    This is the final step of What is e commerce Web Development? guide. 

    After you have completed all of the preceding tasks, it is time to publish the website. If you are completely confident in the website’s reliability, you can launch it for all of the states and cities you have decided to serve, or you can launch it in phases. 

    For example, you can launch it for a specific state or city, then check the stats and monitor performance for a week before launching it for another city if everything goes as planned. Continue in this manner until you cover every region you intended to cover.

    So these are the 14 steps you should follow during the ecommerce website development process. Remember, as previously stated, that each of these steps is important in its own right and is required in order to create an effective website.

    Let us now proceed to the next section of the ecommerce website development guide–ecommerce business advantages.

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7 Advantages Of Ecommerce Business

Advantages Of Ecommerce Business

Nobody can deny that the ecommerce industry provides numerous benefits to both customers and businesses. This industry’s astounding popularity is the ultimate proof. Although there are numerous ecommerce advantages, we have focused on the top 7 in this blog. So let’s take a closer look at each one.

  1. Quick And Simple Purchasing Process

    Without a doubt, ecommerce provides users with a simple and quick shopping experience. You don’t have to travel 10 kilometers in the scorching heat to a shopping market. All you have to do is log in, browse the products, compare them, and make the best purchase.

    At a time when people’s time is becoming increasingly scarce in this fast-paced world, ecommerce provides them with the ideal shopping experience and market that they seek. With ecommerce, an offline purchase that would normally take an hour or two can be completed in 5 minutes.

  2. Lower Operational Costs

    Another significant advantage of running an ecommerce business is the low operational costs. You don’t need to build a lavish showroom to start an e-commerce business. All you need is a large enough warehouse to house your products, as well as a good ecommerce system and tech support.

    Furthermore, when compared to offline stores, you will undoubtedly require less workforce. Besides that, there would be no recurring fees or charges, as there are in offline businesses. For all of these reasons, e-commerce businesses have lower operational costs than traditional businesses.

  3. Extensive Product Line

    When you start a local business, you can only display or accommodate products based on the area of the premise; however, there is a limit to the number of products you can add. However, in the case of an ecommerce business, you can add as many products as you want simply by scaling the virtual infrastructure.

    Eventually, as the product range expands, so will the customer base, as they will be able to easily get the product they desire. As a result, one of the key benefits of an e-commerce business is its ability to accommodate a large number of products as and when required.

  4. Secure And Convenient

    Visiting shopping malls or even going outside is not a sane choice at this time when social distancing has become very necessary to save oneself from the coronavirus. However, you can go to the ecommerce store and make online purchases.

    eCommerce stores are completely secure because there will be no physical contact. You are not required to go outside or to the store. Instead, you can make the purchase by simply pressing a button on your touch-screen mobile device or laptop. For this reason, shopping at online stores is both safe and convenient.

  5. Better-Informed Purchasing Decisions

    Ecommerce stores provide all of the information about their products, including photos, videos, installation instructions, limitations, and so on. This data will assist you in comparing the number of shortlisted products and selecting the best.

    For example, let’s say you’re going to buy a phone from the ecommerce store. You can compare various brands and models, as well as their features, prices, delivery charges, warranty period, compatible accessories, and so on. This information will assist you in making an informed decision and purchasing the best product.

  6. Scalability

    Scalability is defined as the ease with which or the extent to which you can expand or retract your business. For example, if your company grows, you will need to expand to meet the demands of your customers. At the same time, if your company suffers a setback, you will be required to ground the resources.

    In the case of offline businesses, scaling is difficult because many factors must be considered, such as land price, construction cost, workforce requirement, and so on. On the other hand, scalability is very simple in the case of an e-commerce business. As a result, you can easily and affordably expand your business.

  7. 24X7 Availability

    Keeping offline businesses open 24 hours a day, seven days a week, is a difficult task because it requires more workforce, infrastructure, and so on. However, in the case of an ecommerce business, you can keep it open 24X7 without adding any additional resources or capital.

    Because ecommerce is a virtual store, there is no need to close or reopen it. There are no business hours. Customers will be able to visit your store and place orders at any time of day or night because it is open 24X7. This will also help you because more shopping hours equal more orders, and more orders equal more revenue. As a result, it’s a win-win situation for both you and your customers.

    These are the top 7 advantages of an ecommerce business. Let us now proceed to the final stage of this ecommerce website development process: What does the future of ecommerce hold?

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The Future of Ecommerce

The Future of Ecommerce

Nobody can deny that the future of ecommerce looks bright. But what trends or developments can we anticipate in the coming years? Let us find out.&nbsp

  1. Emphasis On Personalization

    We have arrived at a point in history where simple marketing has become outdated and personalized marketing has taken center stage. Personalization simply means providing services or products that are tailored to customers’ personal preferences rather than providing them with generic, identical services or products.

    Personalization of this type is accomplished by analyzing customers’ browsing behavior and purchase history, as well as a variety of other relevant data points.

    We will witness a growth in the number of ecommerce sites that offer personalized ecommerce services to help customers have a better purchasing experience. However, in order to provide personalized services, the ecommerce industry must embrace technological advancement and new technologies such as AI and machine learning languages.

  2. Voice-Activated Commerce

    Voice search is widely regarded as the most important invention in the history of the internet. Users are shifting from type-search to voice-search as search engines, apps, and websites become more voice-search friendly. Voice-search technology is simple to use and has several advantages over type-search.

    Voice-search commerce significantly speeds up the process, provides immediate query results, and allows you to use the device without picking up the phone. In fact, customers are already benefiting from voice shopping, with 25% saying they are more likely to use voice search when purchasing everyday household items.

  3. The Evolution Of Recommerce

    The evolution of recommerce is the third potential development in the ecommerce industry that we will see in 2021. For those who are unfamiliar with the term, recommerce is a business model that aims to buy or sell used or second-hand products.

    The concept has grown in popularity in recent years and is expected to enter the mainstream business as soon as possible. This is because customers in the twenty-first century have become more concerned with price and affordability when shopping.

    According to a survey, millennial and Gen Z shoppers are adopting second-hand shopping faster than other demographics. With more and more customers opting for recommerce, we can confidently predict that it will grow significantly in the coming years.

  4. The Rise of AR And VR

    The popularity of augmented reality (AR) and virtual reality (VR) is growing. Both of these technologies enable ecommerce businesses to provide their customers with more realistic and immersive shopping experiences. Brands like IKEA have already embraced these technologies, inspiring many other ecommerce giants to do the same.

    Thanks to AR and VR, customers can virtually try out products in the comfort of their own homes. They can also explore brand-created virtual showrooms and get an in-store experience without leaving their couch.

    Although both of these technologies have a long way to go before becoming mainstream, we are confident that they will be around for a long time. With the rate at which AR and VR are developing, we can expect to see even more advanced applications of these technologies, as well as wider adoption in ecommerce.

    So these are the top 4 ecommerce industry trends that we would see in the coming years.

    With this, we are concluding the ecommerce website development guide. We are confident that all of this information, including what ecommerce stores are, the history of ecommerce, different ecommerce website models, different ecommerce website builders, what is e commerce web development?, the benefits of e-commerce business, and the future of ecommerce business, will help you better understand this industry.

The Bottom Line:

In recent years, the e-commerce industry has grown at a breakneck pace. As a result, more and more brick-and-mortar businesses are migrating to online platforms. It is not an exaggeration to say that if you want your business to thrive and survive, you must have an ecommerce or online presence. Ecommerce business will empower you to outperform your competitors, expand your customer base, and generate more revenue.

Shopify vs. WordPress- Which one is better for eCommerce?

shopify vs wordpress

Are you searching for the best platform for developing an eCommerce website? If yes, then the biggest problem you might be facing is to decide which platform is the best for eCommerce websites between Shopify and WordPress. As we all know both platforms are best for building an online store. But there are some basic differences between them.

With the help of the best WordPress developer, you can easily build the best online store website and can also add up so many things. The story of the e-commerce stores is completely different. 

What they offer sits behind a paywall. The entire site should be cautious when taking care of the client’s important information (like Visas, individual data). It should be secure. To finish it all off, it likewise requires having the option to deal with approaching requests, measure them, and ensure that nothing becomes lost despite any effort to the contrary en route.

At the end of the day, there’s a great deal of stuff that is distinctive about online business stores contrasted with standard distributing stages.

By then, even we must be prepared to acknowledge the way that WordPress isn’t ideal for everything. Here and there, you simply need a stage that has been worked to deal with an internet business store. 

How can Shopify be distinguished from WordPress?

Let’s Find this in the article 

Here you will know more about WordPress and Shopify and know the basic difference between them.

To utilize Shopify, you should simply go to Shopify.com and join to make a record. When done, you just need to experience a snappy arrangement, and your internet business store is fully operational.

Whereas to utilize WordPress as your web-based business stage, then again, requires significantly more advances:

To begin with, you have to purchase an area and a web facilitating account where you can have the default adaptation of WordPress introduced.

Shopify developers are available in the market. You can choose the best one and develop the best online store website. You have to pick a subject (plan) for your site, in addition to a modest bunch of modules to deal with SEO, web-based media joining, and so forth

From that point forward, you need a module like WooCommerce to give you all the internet business includes (those are not incorporated into WordPress). At long last, you have to experience the design cycle of your web-based business store (the store subtleties, installment entryway combinations, items, and so forth) Those can take some time of its own as well.

To wrap things up, with Shopify, you additionally get upheld, which implies that should you experience any issue with the stage, you can essentially contact the help group, and they will (probably) explain it. 

With WordPress, there’s no help, as such. 

Consider it along these lines, Shopify resembles going to IKEA, paying a table off the rack, and afterward collecting it at home. WordPress resembles setting off to the home improvement shop, purchasing boards, nails, paste, instruments, and afterward returning home and building the table yourself. 

To be completely forthright: WebsiteSetup acquires a commission if you wind up buying Shopify or Bluehost+WooCommerce through the outside references in this correlation. A debt of gratitude is for your help! 

More about Shopify

Shopify

Here are the current realities:

  • An across board web-based business arrangement/device. It permits you to fabricate a practical internet business store without any preparation, without a fashioner’s or designer’s assistance.
  • There are no coding abilities needed to utilize Shopify.
  • It’s a paid instrument – from $29 to $299 every month.
  • It permits you to sell whatever you wish (merchandise, administrations, items, both advanced and physical, just as outsource).
  • Use it disconnected and on the web (you can utilize it as your online store, yet also use something many refer to as Point of Sale with Shopify, which is their framework for retail locations that permits you to coordinate your on the spot store with your arrangement in Shopify).
  • More than 100+ online store plans to look over (some of them paid).
  • Each new site gets a custom subdomain for nothing – for instance, YOURSTORE.shopify.com.
  • There’s a day in and day out help. 

More about WordPress

WordPress 

First of all, WordPress has a lot of things, yet with the end goal of this asset, we’re zeroing in basically on the internet business side of the range and discarding a major portion of WordPress’ highlights and capacities.

An across the board site programming. It permits you to manufacture any sort of site, given that you can deal with the somewhat specialized arrangement – including introducing the product itself, introducing modules, introducing a topic, and afterward introducing an internet business module to deal with the store tasks.

Some site-building aptitudes are required. Contingent upon the customizations that you need to perform, you may require coding or plan abilities also.

WordPress programming is free. To utilize it, you have to pursue a web host and purchase an area name. At the point when everything is assembled, you can begin with WordPress for about $5/month.

  •     Incredible substance the board highlights.
  •     A large number of subjects/plans to browse, both free and paid.
  •     Excellent expansion prospects through modules.  
  •     No immediate help, however an accommodating help network.

Shopify and WordPress: Find when to use both of these platforms? 

Shopify stands apart like a customized internet business answer for everybody. Whereby everybody, we mean individuals who probably won’t have any site building or coding abilities, yet still need to have the option to make a wonderful online store without anyone else.

The principal advantage of working with Shopify is that you can begin in minutes and start serving your first clients very quickly.

In any event, setting the coding and site-building aptitudes aside – which you don’t require – you likewise don’t should be acquainted with different real factors of the internet business itself. Shopify encourages you to set things like the stock, charges, delivering settings, etc. As such – it tackles every single exhausting part of the business.

Besides, Shopify is additionally a truly moderate arrangement. To begin, you just need $9 per month. At that cost, you gain admittance to a sizable amount of site plans and customization choices.

“When to utilize Shopify?” Find the answer to your question below.

Choice a): Use it on the off chance that you don’t have any sort of site, and you need to dispatch a quality web-based business store quickly. 

Alternative b): Use it if you don’t have any plan, coding, or site-building aptitudes, and you would prefer not to enlist anyone to set an internet business store for you.

Alternative c): Use it if you need to incorporate your online store with your disconnected on the spot store.

Alternative d): Use it if you need an incredible online business stage with admittance to client care and to be safe. 

If any of the above depicts you, go for Shopify. 

It likewise doesn’t make a difference whether you need to sell actual items, computerized downloads, benefits, or even do outsource. Shopify can deal with anything. The quantity of items you offer isn’t a factor either (regardless of whether it’s 1 or 1000).

Find When to Use WordPress Over Shopify? 

WordPress is a force to be reckoned with. It’s almost the ideal site stage, fit for running a wide range of sites. However, there’s a trick. Or on the other hand, two or three gets, rather.

WordPress is a bit of programming = you can get it for nothing, yet then you need to introduce it on the web, have yourself, arrange it, and at last dispatch a site with it. Out of the container, WordPress is mostly writing for a blog stage. It gives no internet business included by any stretch of the imagination. Those you can get using modules. For example, mainstream WooCommerce.

Aside from the web-based business module, you need a lot of different modules to deal with some standard choices like SEO and web-based media. You likewise need a gorgeous and brandable topic (plan) – to make your internet business store look interesting and unique.

What everything implies is that WordPress is maybe an answer for a somewhat more smart client. You have to feel good altering PHP records by hand, associating with your worker through FTP, and going through the evening in certain settings boards.

That being stated, the previously mentioned WooCommerce is an incredible internet business module. It gives you all the highlights you may request, for example shopping baskets, item lists, online installments, coupons, etc. In particular, the module is free!

You can discover elective WordPress shopping baskets here.

The solution to “When to utilize WordPress for web-based business?” 

Alternative a): Use it on the off chance that you as of now have a WordPress site, and you’re comfortable with the interface. For example, WooCommerce utilizes the equivalent administrator board association for your items and requests, so there’s no extra expectation to absorb information. 

Choice b): Use it if you as of now have a WordPress site and you need to limit costs by not putting additional assets in another internet business stage. 

Choice c): Use it in case you’re open to trying different things with source code periodically. 

Choice d): Use it on the off chance that you can adapt with no quick responding client service.

About that last part: Right now, you may feel that client care isn’t quite a serious deal. Yet, remember that it’s your business we’re discussing here. For instance, if something happens that makes your webpage go down, not having it online for the entire day can and will mean a genuine hit to your business pay. Likewise, a great deal of pressure while we’re busy. 

It’s those occasions when we will in general esteem client assistance that is working all day, every day! 

WordPress or Shopify: Find which one is a better choice?

On the off chance that the choices above don’t fulfill your taste, we have a significantly more limited response for you. 

Simply remember that it’s an immense misrepresentation. In numerous situations, you’re in an ideal situation following one of the alternatives above. However, if you need a super short answer, at that point here it is: 

On the off chance that you have a WordPress site effectively, simply introduce WooCommerce and dispatch a web-based business store as a component of that current site. On the contrary, if you don’t have a site yet, dispatch your web-based business store with Shopify.

13 Questions to ask a WordPress Developer While Building A New Website

questions for wordpress developer

As we all know, WordPress is a very well-known and most famous platform nowadays. Lots of websites are built on this WordPress platform. WordPress is the best website development platform and easy to use for users and owners. If you want to build a website, you should give a chance or take a chance with WordPress. It is the best platform to build the website and make the website more attractive. 

Nowadays, more than 25% of the websites are based on WordPress. If you are already selecting this platform for website creation, you will need the best and professional WordPress developer or service, provider.

Suppose you are searching for the best and professional WordPress developer. In that case, the most important thing is to make a list of questions to ask a website developer before hiring or selecting.

1st thing, you have selected that you want to build a website on WordPress. What is the next step?

What is your plan to find an experienced and professional WordPress developer?

How will you check their work?

What about their work and knowledge experience?

The best and correct solution is to ask a WordPress website developer to ask all these questions before hiring them.

The most important and necessary questions to ask a WordPress developer before hiring them-

It is essential to ask questions before hiring the WordPress website developer or any other developer. If you are satisfied with their answers, then you will hire them; otherwise, go for the other developer.

  • What Do You Expect Me To Provide? 

As the owner or boss, you are as much or most of the website or WordPress web development developed by the developer himself. If you think your employment closes with finding a decent web developer, you should reconsider.

Your web developer will require numerous things from you, including your time. Thus, you should pose this inquiry while talking with him. The appropriate response will generally incorporate the accompanying focuses.

The site’s fundamental and nitty-gritty thought of the site, your necessities, and your vision or objective.

  •     Advance installment
  •     Site substance, pictures, and other information.
  •     Area and web facilitating subtleties
  •   Terms and conditions (or consenting to the agreement arrangement)
  • How do they plan to build your site?

You should be aware of how your developer develops the website. The first and most essential thing is to find out whether they use default templates or build websites from scratch, or coding. Template sites are cheaper, and other developers may also use the template you are using. On the other hand, custom websites are more expensive, but will surely make your websites different from other websites.

  • How much will the site cost?

Project completion time is essential that must be considered. After explaining your requirement about the project to the website developer, you should ask them the development’s approx cost. A WordPress site’s expense relies upon various things, such as subject creation/buy, prerequisites, modules, mixes, etc.

The developer will investigate every one of these things and give you a gauge or precise expense of the undertaking as needs are. You would then choose to proceed with them or go with another person according to your financial plan.

  • How long will the project take?

Project completion matters the most for any WordPress website. When you state the developer’s website requirements, you must ask them about the price they will be charging. The cost they will charge pays a more significant decision on whether to hire them or not. The project’s value will depend on your project requirements, the features, and the functionalities you want. Each developer charges on their pricing systems. But ensure that you ask them the website development price. Take all the pricing estimates from the developer and accordingly decide if you want to hire them or not. 

  • What other services do they offer?

If you know that you will need more functionalities and requirements for your website, you must understand other developer services. Choose an agency that offers multiple services. Check-in detail all the services they offer.

  • Who will manage your site after it launches?

Post-launch updates are very crucial. Ask your developer if they handle post-launch updates. The most important and essential question asks the developer what their process or steps to take the updates and the website’s many things after launches are. The production of your website is just a mind-blowing start on the web, and it will, without a doubt, be refreshed with new data now and again.

Except if you intend to sign a month-to-month contract with your engineer, you can’t anticipate that they should be available to come into work at whatever point you’d prefer to change your site. That duty will be yours, so except if you have earlier information on HTML or the CMS they utilized, ask them how to alter and include new substances.

A few Content Management Systems like WordPress aren’t too hard to even think about understanding with a touch of preparation; however, you’ll require a compressed lesson, in any event. You would prefer not to be left with a site that you have no clue about how to oversee.

  • Whether or not they offer maintenance?

As we all know, with the best precautions,  sometimes website issues are raised like website run slow,  crashes, hacked, and so on. After raising these types of issues, you need to know how to handle it by the developer to inform them of the problem immediately.

Ask your website developer if they help with after launch issues and whether they offer the full website maintenance plans. A phone call to the person who built your website and he/she knows each thing about your website can make maintenance much easier as compared to the others.

If they don’t offer any maintenance plan, you need to figure out or search out the other plan. The second plan is your on-site IT professional can also handle the website issues easily.

  • Will You Optimize My Website For SEO Or Search Results?

SEO is essential for your website in the search results. SEO is excellent for getting website traffic. Make sure that your website is SEO optimized. WordPress is an SEO optimized platform and allows you to add many essential SEO plugins. Ensure that your developer performs proper On-page for your website.

  • How Can You Make It Easier For Me To Manage My Website?

Website management should always be easy. Although WordPress is an easy platform, you should still be aware of how to do it. Ask the developer if he can make the website management tasks easier for you. They can also use WordPress plugins for this work. Ask the developer about the ways that will make website management easy and quick.

  • How Will I Communicate With You?

For the website development process to work efficiently, you should have the option to speak with the developer without any problem.

Ask him/her or your development organization for different contact choices with the goal that you can contact them at whatever point is important. It is additionally a decent method to guarantee the dependability and reliability of the organization.

  • Will There Be A Backup And Restore Feature On My WordPress Site?

Backups are essential for any WordPress website. If you accidentally lose your website, the website gets deleted or hacked; you should be able to retrieve your data. WordPress has a built-in mechanism for securing your website.

  • What Kind Of Security Will My Website Have?

Website security matters the most. You can never compromise with it. All WordPress developers need to have website security. It is essential to secure your website from errors, hacking issues, bugs, content protection, etc. ask your developer what he provides to keep your website safe.  WordPress offers many security mechanisms that will provide security to your website. Still, you need to ask the developer about the advanced security features for your site. Ensure the website security and stay stress-free.

  • Do I Get Complete Ownership Of My Website?

The most important and essential thing that is you will get 100% ownership of the website. Ask this question to the website developer or an organization for the website development service. You must get 100% ownership of the website. Make sure about this thing because you will be paid for this website. You must get all the rights of this website. You needed to ask for the following access-

  1. WordPress admin access.
  2. FTP is File Transfer Protocol access.
  3. Database management access.
  4. Domain access.

If you get all these accesses, then go for this website developer; otherwise, select the other.

Conclusion

Developing a WordPress website can take your business to new heights. If you want to take your business online, design a WordPress website for your company.

While developing a WordPress website, you need a WordPress developer. Look for a WordPress developer and hire the right one. Do not handle the job of creating the website without a developer. Hire experienced and professional WordPress developers.

Starting today your clients can earn 50% more… if you follow these 8 SEO factors as a web developer

illustration of SEO Factors

Do you know why most web developers drown? Think! Think! Because they have “too many anchors.” I cracked up so hard when one of my friends said this. You won’t believe it, but he really meant this. And then we went on to discuss the miserable lives of web developers, including his, and of course, mine. 😉

While we were sharing our ideas, I touched the aching veins, the inflamed ones that were actually making web developers’ lives terrible. How often do you feel you’ve submitted the best work, but the project doesn’t quite perform for your clients? And it’s disappointing when you’ve high hopes with “the quality of work” you’ve delivered. 

“But my projects always deliver for clients,” did you just say it to yourself? Yeah, yeah! Great if it does. But most of us belong to the same school of thoughts, my… dear… fellow… web… developing… brethren. You’re most probably making the mistakes most of us make, unconsciously.

Anyway, we discussed how a client’s business depends on the way we work around the projects. And if we missed on specific points and factors— bam! The demolition began! 

So you must have already been wondering what on the fricking earth were we talking about? Think hard! It’s something most web developers miss! I mean… most of us.

SEO! Yes. We conveniently overlook these SEO factors because we’re web developers. 

We aren’t usually the ones that handle basic seo because we’re web developers. Right? Wrong! There’s hardly any debate left on whether web developers should know about seo factors. 

You should if you want to lay a strong optimization foundation for the clients. Trust me; the argument was buried long back. Not just like rotting dead, but like real dry-bone dusty dead.

So what is seo supposed to mean for us? Well, it’s mostly on-page seo. Since we’re developing a website, we have to take care of on-page seo-elements. 

I’m sure you’d want to get over these aching veins. Don’t you? Here are some seo factors my friend and I discussed and want you to put close ears to. Implementing them in your websites will help you with technical hiccups. Ready to know them? Keep scrolling! 

Seo factors#1: Robots.txt file hack

I was telling my friend how vital the teeny tiny text file was. It’s ironic the web developers who look to boost on-page seo overlook Robot.txt completely, the little source of link juice.

Not that these text files are hard to workaround! I think web developers often tend to slip up on easy things because working with thunders has become their forte. Robot.txt looks like threading a pin to them. So, coming back to the point: why do these text files matter?

Robot.txt files are like you’re talking with a search engine crawler in their native language. Let’s say you want to keep Google bots away from crawling to your site. How would you do it? 

What? Why would I want to keep them away? Isn’t it what I’m looking for?” 

Well, right. But it’s top-secret. Read this in a soft and whispering voice. There are times when you don’t want them to be sneaking to your website, mostly when they are under construction. 

So we use the text file to notify the bots the pages we want them to crawl-through and the pages we don’t want them to sneak. 

When a web spider is about to visit any page, it checks on the robot.txt file first. Here’s one simple example of a Robot.txt file.

User-agent: *

Disallow: /

This is the basic skeleton of Robot.txt where the asterisk says the instruction will stand true for all the web robots. The forward-slash tells the crawlers not to visit any page. 

There are times when your website has a lot of webpages. Don’t believe me? Just hop around your website once. You’ll be surprised. So if you have many pages, these crawlers will take time to navigate the website, which will eventually hurt your ranking.

Search engine bots have a budget and time constraints too! Like you can’t wander every street of LA in a day, crawlers don’t want to visit too many pages at once. Basically, you want it to be going through the most valuable pages if not all. Robot.txt also helps you define what pages you want the bot to skim.

And yeah, don’t forget to enable the bots to crawl when your site is completed. You want a house inspection before visitors visit you. Don’t you?

Seo factors#2: Mobile-first development

So my friend said he championed making desktop websites once. Getting traffic, leads, and conversion was not quite a task. 

But suddenly, the websites’ rankings started to drop; the ratings dived to a new low as if the desktop agents were out of pay-roll.

And then came a happy realization. He was slipping on the most trendy thing: mobile-first development. He was unaware that Search engines had predominantly started to use mobile-first indexing for indexing and ranking. 

You may also be living in history as my friend; I mean… you haven’t gotten out of your desktop habits yet. I hope you’re not an internet explorer guy! It’s still a decade behind. #Facepalm

So my point is, the majority of users have migrated to mobile devices. They make their Google searches on it. With the help of smartphone agents, the bots take care of indexing and ranking based on mobile-first-indexing algorithms. How do you comply with bots?

  • You make sure Google Bots get to access your mobile content for rendering.
  • Please keep the meta robot texts the same on mobile and desktop.
  • Avoid lazy-load primary content.
  • Let the crawlers skim through your resources.
  • You also ensure content on mobile and desktop are the same.
  • Check your structured data, use correct urls, train the data highlighters to provide structured data.

Seo factors#3: Write meaningful urls

URLs are as useless as “ay” in “okay.” That’s what both of us thought. Who cares what the url is? Crawlers are machines anyway! Whether we keep it as “marketing gimmick slash slash blah blah” or “jhwshhpsnhsvbgd slash slash hhbsijaba,” who cares? They’d read it anyway. No? False! 

We’re not doing everything to appease crawlers only. We have another entity called customers. If you remember. And if you don’t appease customers, you’ll never succeed in appealing the crawlers. So as a web developer, you have to optimize urls for better customer experience. 

The webpage url should be described enough to be enticing and informative even before the visitors scroll down. Consider it as a complex yet compelling copy with lots of slashes and dashes. 

M-E-A-N-I-N-G… it is the effing meaning you have to give out of the urls to the customers. So why is giving sense to the urls a vital seo factor? Because an accurate, enticing, and well-structured url enhances visitor-experience and improves search engine decision-making processes. And how to achieve it? Keep reading!

  • Describe the content… in url properly, so the users get to guess the web page’s content accurately.
  • Use keywords… in the url. Try to fit the primary keyword at the start of the link.
  • Remember dashes? I meant hyphens. You can use underscore (_), but search engines love hyphen (—) to separate the words.

Optimized:https://developers.google.com/search/mobile-sites/mobile-first-indexing

Unoptimized:https://developers.google.com/search/mobile_sites/mobile_first_indexing

  • Put the caps off… yeah, I know you want to draw the bot’s attention. People who use uppercase either want to make a point or don’t know how to turn off their caps. Search engines prefer lowercase. However, there have been a lot of debates around this. Some believe that buggy bots convert uppercase into lower and result in a unique bug. And that affects your rank. To avoid duplicate urls, keep it in lowercase.

Optimized: https://developers.google.com/search/mobile-sites/mobile-first-indexing

Unoptimized: https://developers.google.com/search/Mobile-Sites/Mobile-First-Indexing

  • Short urls… are easy to remember, type, and search. Keep ’em crisp. Bots can confuse too many words with keyword stuffing. Result? Bye-bye rank.
  • Static urls… are the key seo-friendly urls. Avoid confusing parameters like “?,” “=,” and “&.” These urls are readable by both users and crawlers.

Seo factors#4: Unnecessary large images

So my friend and I were getting a selfie when my phone uttered in despair, “insufficient storage, please clear the memory.” It was quite ironic as we had just discussed how large images affect the page ranking.

Since I was a self-proclaimed cottage photographer, I thought putting quality images did the job. Well, they do— provided there is no barrier of entry for the search engines and viewers.  

How would you check-into a cumbersome website? I mean… had the web developers put a lot of barriers with massive images, how would you get into the website? With the slow page load time, you’ll definitely reconsider your options. Right? 

Technically, the bots consider the size of the images while weighting the seo value to your page. No matter how Goodly-Woodly intent you have, massive images damp the websites. And that eventually frustrates everyone, including the “non-emotional” Google.

So we have to fix the images to optimize the page load and overall website performance. How to do it?

  • The size of the image… is dicey. High quality will slow the page load time; low quality will make the image fuzzy. Getting the right balance is the key! Keeping it below 500 KB is always polished & effective.
  • Again the size of the image…literally… The ideal height and the width size of the image in mobile is 640 by 320 pixels. Though you can exercise other ratios, stick to these for desirable results.
  • Consistency in image sizing… is a must. The display and the actual size of the image should be almost the same. Not doing it will be affecting your site speed unnecessarily.

Seo factors#5: Select a light-weight development theme

One thing both of us, my friend and myself, had in common was our love for complex themes. Who doesn’t love unique development themes? These themes make clients stand-out from others. 

But here’s the catch: not all the development themes think of our sales. Yes, aesthetically, they may be leading the pack. But performance-wise, they’re a big no-no.

Fortunately, both of us had realized this a few months ago, and about the distaste, these themes bring for google bots. And being a WooCommerce developer, both of us had to go through the similar distaste with the broken seo! So what did I do to avoid this?

Nothing much. I used themes that were built on research and best practices. One of these was Shoptimizers, the fast WooCommerce theme with tonnes of advanced features without disrupting the page load.

Such is the theme’s greatness that it gives a healthy google insight score, better seo ranking, and conversion. Here’s why you… yes you… need themes like Shoptimizer as a web developer.

  • Minified and critical CSS… So the theme automatically minifies the CSS file, making your client’s website fast.
  • Perfect performance score… in your hand. Run a Shoptimizer website audit in Google Lighthouse Audit and improve your score.
  • Focus on checkouts… the theme removes the header, the footer, and the sidebar and focuses on distraction-free checkouts
  • Better seo spidering… with superior product category seo. 

Checkout website Huptech Web  developed on Shoptimizer. Medixcbd.com 

Seo factors#6: Use 301 redirects appropriately

So when my friend and I didn’t like the leafy steak salad, we decided to move to another location and continue our discussion. And we went to another restaurant and resumed these misery-striking seo factors. 

Fortunately, we didn’t have to inform anyone about shifting to another place? Nah! No one at all! Because no one cares where we go.

But that’s not the scene with webpages. As a web developer, you might have to change the url or the url structure if your clients don’t like it. But you can’t permanently move your web page from one location to another without informing anyone.

You have to use 301 redirects, which many web developers miss, not out of ignorance, but out of laziness. 301 redirect is a kind of symbolic gesture where you tell the browser: “This page has been moved permanently to another address. Here’s the new location and we don’t think we’ll move back on the previous one.”

The browser in its language responds: “Alright! I’ll keep the users posted on this address now onwards. Cheers!” Remember, not redirecting an already moved page will come with hefty Google fines. And these cops don’t even warn or launch memos. They penalize search ranking.

Now you might be wondering— what if you do not have any relevant page to redirect to? Well, it’s quite common. In such cases, most web developers simply redirect their webpages to the home page. 

So you’d want to do 301 redirections with:

  • Editing your site’s .htaccess file.
  • If you don’t have one. Create a TextEdit file (Mac user) or a notepad file (Windows users). 

Optimized: Redirect 301 /old-page.html /new-page.html

Seo factors#7: Name image files correctly. Use alt tags and titles.

As the evening went by, the two of us got into the tiny details. Afterall, the devil is in the detail. Being a web developer was tough for either of us. Laziness was the weed that often caught us, especially when we had to name the files. But that needed an addressal too!

I was so wrong with naming. I would keep names such as “1.jpg,” or “madcoder.jpg” No relevance, no accuracy, no information. Glad I’m not a neologist; I would have goofed-up the language big time. 

But these tiny details affect the seo ranking. As Google says, make your website in such a way it helps visitors, not crawlers. When you have done the first job, the second is already done. So the search engine says filenames and alt text should be relevant, short, and descriptive. Here are the key things you’d like to do with images:

  • Keywords… shouldn’t be missed. Keep ’em in the image name.
  • Jpg over png… as jpg has many color shades. Png is suitable for small files with limited colors.
  • Specify alternative text…  for the images that can’t be displayed. We’re using it for the visually impaired readers too.
  • Use keywords phrases… in the alt texts too. Make sure they sound descriptive and informative.
  • Avoid long alt texts… because the bots consider them spammy nuts. Brevity is the key. Keep the tag concise.
  • Capitalise on description and title… they give you more spaces to place keywords for ranking. They’re bang on great for optimization. And as mentioned, we are already using the best keywords in urls.

Seo factors#8: Use canonical tags for duplicate content

Having done with our dinners, we took a short walk where we came to the real pain points of web developers: confusion! Well… we may have been good at developing websites. But confusions, we sucked at eliminating them. Especially the identical content appearing on multiple urls.

Not that two of us couldn’t have afforded to eliminate it, but at times, crawlers came from different sources. When url content looks more or less the same, bots get confused, and by then, you know how these mad crawlers behave. Don’t ya?

So it was a critical seo factor we couldn’t fix despite knowing ‘the penalties’ and ‘the repercussions’ and ‘the threats,’ by the bots. 

  • http://www.blahblah.com
  • https://www.blahblah.com
  • http://blahblah.com

All these links may direct to the same page. For us, they can be a single webpage, but for crawlers, every single of these links are unique yet duplicate.

If your website has similar-looking url content— ALERT! Your clients may not be pleased because their business might be losing hold on search engine results.

Thankfully, we have canonical tags. It’s a loud & clear way of signaling Google that “this url” is the master url, so to speak, so you should display it on the search result. Not adding the canonical tag can have three problems.

  • First, if the search crawlers have to hop around duplicate url content, when will they go-through your unique url content? Chances are high they’ll miss those unique content that you made.
  • Second, large-scale duplication is bad for your website. It dilutes your ranking chances.
  • Third, even when your content is ranked, search engines will have a hard time decoding the master page. Chances are full; they’ll pick the wrong url as “master url.”

So what can you do to avoid all these messes?

  • You can self-reference the canonical tags.
  • Canonicalize your home page, like real-proactively.
  • Spot check your urls and dynamic canonical tags.
  • Stay careful while canonicalizing close-duplicates.
  • Don’t forget to canonicalize cross-domain duplicates.

Ok, so what did we learn? Can you repeat it real quick?

You learned… that Robot.txt is a vital source of link juice. It’s not as hard as you think. A few tweaks, here and there, and you’ve fixed one of the notable seo factors in a snap of fingers.

You learned… that search engines have a biased-indexing affinity towards mobile-first-development. I know it’s difficult to get above your desktop habits. But optimizing your website for mobile is the real deal for now and the long coming future.

You learned… that Urls are not just a piece of useless links. They can be as informative as titles, descriptions, and copies. So do this favor, don’t ignore these dudes.

You learned… that Quality images >>> fuzzy images. But light-weight images >>> heavy-weight images. Mix-matching both the factors, reach a middle-ground, and use images in such a way your website sprints.

You learned… that aesthetic-ladened development themes look good, but often mis-perform. You don’t need a beautifully-exterior home with an ugly, spider den in the interior—performance, and aesthetics over ‘only aesthetics’ with Shoptimizers.

You learned… that moving your web pages around on different url addresses is easy. You just have to inform the browser about the act. Rest assured, the browser is smart enough to get your guests on the redirected urls.

You learned… that image naming, alt texts, and titles should make sense. Of course, you’re entitled to name it the way you want. But then Google is entitled to de-rank you. Simple bargain. No? 

You learned… that the least you confuse Google bots, the better you perform. To stop it from confusing and picking the wrong urls as ‘original urls,’ use canonical tags wisely.

The Complete Ecommerce Website Development Guide for Beginners (2021)

ecommerce web development guide

Do you know what’s more daunting than setting up an eCommerce store? The idea of not setting it when your competitors are going global. 

 Yes, you have to scratch your head, strategizing day in and out to keep up with your competitors’ pace, but every effort is worth the wait.

 From finalizing the product list for the website to deciding the design layout, from fixing the on-page and off-page SEO to marketing your brand, a lot of things go into e-commerce website development. 

But nothing is possible until you genuinely decide to put your feet out of the comfort boat.

They say— don’t go for eCommerce as you’ve to compete with 20 million eCommerce websites globally. We say— slay on the eCommerce front as you’re competing with infinite brick & mortar businesses. 

 If you dropped-off the idea of eCommerce website development because an ill-informed, half-baked knowledgeable friend told you to do so— you need to fix your priorities straight.

Yes, the best time to have an eCommerce website was a decade ago, but the second-best time to have it is now.

With more than 20 million e-commerce websites in 2021 and 2.14 billion people expected to make online purchases in 2021— you should chart out an online path so that everyone throngs to your store, and you get to capture a considerable market pie.

And if you have finally decided to take up on your business rivalries with eCommerce website development, we’ll help you develop one with our detailed guide. 

So, let’s generate endless business opportunities by setting up an eCommerce website in 2021 from scratch.

Start with defining your eCommerce website type. Know which type is ideal for your business. 

Are you a wholesaler or retailer? Whom do you wish to cater business to— end consumers or other businesses? Your objectives decide an ideal eCommerce type for your business! Here’s how we can categorize eCommerce in three varieties:

  • B2C Online Stores:

    Is your product specially streamlined to meet the needs of individual end-consumers? Then you need to dedicate this type of eCommerce website to display, promote, and sell your products. Example: Amazon, Alibaba, Flipkart, etc. to name a few.

  • B2B Ecommerce Platforms:

    Are you eyeing to promote or sell-off your business products and services to other businesses? You should have a B2B eCommerce platform to increase your reach in a particular demographic using other established companies in the locale. Example: Amazon Business, Alibaba Wholesale, IndiaMart, etc. 

  • C2C Ecommerce Stores:

    Do you want to offer a platform to a private individual to facilitate commerce with other private individuals? You’ll need a third-party eCommerce website development that allows users to promote and sell their products on your platform while you stuff your pockets with the commission and ad models. Example: eBay.

Take guards before development. Prepare all the necessary data before jumping to implementation.

Don’t mindlessly jump into eCommerce website development. It’s necessary to understand ‘what is eCommerce website development’ before dissecting its how’s and when’s. Here’s the three most important thing to know before diving into development phase: 

  • Budget:

    Your eCommerce website can be over-taxing if you don’t have a budget strategy in hindsight. You should look forward to having an optimal delivery with budget constraints. Not that you always have to spend millions to meet your eCommerce objectives. A smart-budget allocation and investment on astute tools are enough to get you sales, required R.O.I.s, and facilitate growth. 

  • Market study:

    E-commerce trends are volatile. What’s working today turns stale tomorrow. Before you move a step ahead with developing your store, make sure that you study the market, learn about web design trends, understand what works the best for customers, and avoid what might take a toll on their buying health. Organize surveys, meet-ups, events, etc. to have an eCommerce guide right from the customer’s lens.

  • Competitor analysis:

    Aim to reduce the gap between you and your competitor by reading & analyzing their performance, market reach, customer interaction, marketing & SEO techniques, and a lot more. Online tools like SEMrush, M.O.Z., Google AdWords, etc. let you knock into competitors’ doors and take do’s and don’ts lessons from them.

Choose the best suitable platform for building your eCommerce store.

Once you have selected an eCommerce model that fits your business needs and gathered all the necessary data for seamless movement forward— pick the most suitable eCommerce building solution.

Different eCommerce solutions attract different online store nature, needs, and business objectives.

You would want to consider a list of criteria to select the best eCommerce solution and shape up your online store. Here’s what you should look before settling on with any platform:

  • The pricing of the builder that sits well with your budget.
  • Payment convenience for your customers.
  • Ease of integration with other plugins and tools to run your business.
  • Seo-friendliness for ranking your store in the search results.
  • Mobile-oriented web store to convert 60% of the mobile searchers.
  • Customer-service for helping you out of technical hiccups.
  • Robust firewall for protecting your site credibility and visitors’ data.
  • Ease of scalability when you want to go big.
  • Simple to use and deploy.

To mellow down the selecting headaches— we have handpicked some of the best eCommerce building platforms for your store. Here’re the four most popular eCommerce designing platforms:

  • Shopify:

    Perhaps easiest of the lot— Shopify-based eCommerce stores are easy to create and customize. Experts or beginners, it offers an unbiased seamless developing experience to everyone. Currently, there are more than 500,000 Shopify stores, and the numbers are expanding— thanks to its complete eCommerce solution.

  • WordPress & WooCommerce:

    A self-hosted and open-source platform where WordPress gives you control over the eCommerce design and WooCommerce over the payment. Arguably the platform with the highest numbers of themes and plugins fancy an excellent eCommerce website development opportunity. With over 3.3 million WooCommerce live websites, WordPress has converted many business dreams into reality. You’ll need a little technical background to have a fully-functional store.

  • Magento:

    Unlike Shopify and WooCommerce— Magento needs technical expertise and skills to build a site from scratch. The open-source Magento is a little challenging if you want to update or manage something; however, it allows an ocean of customization if you’re going to structure and tailor a very customer-centric store. Magento upwards 250,000 live stores on the internet. Go for it if you have the skills to create anything you imagine.

  • Prestashop:

    Easily one of the most feature-rich open-source e-Commerce solutions, Prestashop boasts free online store development. It offers complex-modules in the ‘freemium’ version while you have to spend quite a bit on other premium platforms. Powering over 300,000 eCommerce stores on the internet— you’ll love it if you want to go up and running in a short time and budget.

Select the eCommerce hosting platform to make your website accessible.

Now that you have chosen a suitable eCommerce platform to build your store, make your store accessible to the customers or other businesses on the internet. The process of publishing your store online or going live is called eCommerce web hosting.

Again, you’ll have to go through the selection headache from the pool of hosting platforms. Checkmark these criteria to select the best web host: 

  • Cost is probably the most apparent criteria. Most web hosting platforms provide their services at reasonable prices.
  • Pick the one with low-performance woes and better page load speed. Non-responsive pages cost 500 billion dollars to the U.S. e-Commerce industry every year.
  • Host on the platform that gives an easy option to scale when you want to go big nationally or internationally.
  • Select the one which allows high uptime so that you get to access your store 99.99% of times.
  • Go with a reliable customer-support hosting option.
  • Choose the platform based on high volume receivable data or the bandwidth that it can handle.
  • Opt the host, which gives high storage, requested domain name, mobile capabilities, and security compliance.

 Famous eCommerce hosting platforms: GoDaddy, SiteGround, iPage, Bluehost, etc

Give a strong first impression by designing a visually-appealing e-Commerce layout.

 Customers barely care about your eCommerce building solutions & hosting platforms— they have nothing to do with your business profile’s abstract data. 

They want visually-arresting designs, ease of navigation, psychologically-triggering elements, actionable placements, & most importantly— hassle-free purchase experience. 

All these faucets are quite vital when they visit your store for the first time. You want to behave as a good host by producing a lasting experience. And that comes with responsive web design.

Here’s what you need to build an eye-catching e-commerce design:

  • Every single detail in your eCommerce affects the user’s buying decision. Keep them in mind while designing.
  • Don’t overwhelm users by blasting designs to their eyes. Make a minimalist website design to solve paradoxes of choice.
  • Have minimal yet effective branding of your business across all the webpages. Don’t distract users with over-bombing logos and color pallets.
  • Simplify purchase journeys and personalize customers at each step of the buying cycle.
  • Use breadcrumbs so that users don’t feel lost on your website. Display the home button clearly when they want to get back to the homepage.
  • Blurry images and themes are the biggest pain point. Allow the customers to see the fine details.
  • Add a 360-degree panoramic view of the product image and video for tangibility.
  • Allot a designing section for reviews and testimonials.
  • Use brief and compelling copies on the homepage and product description.
  • Keep a concise and straightforward navigation menu. Avoid cluttered and confusing menu bars to minimize sensory overload.
  • Organize your products into different structures and categories.
  • Take away decision-making pain using product filters, sorting, and search bars.
  • Stick to grid-layouts as they have been quite successful with online stores.
  • Easy cart view and frictionless checkout at the final stage of the buying cycle.
  • Contact, shipping & billing details, etc. for clearing last-minute doubts.

Don’t miss these essential elements. They will define perfection in your store.

Some tried and trusted eCommerce website elements enhance the shopping experience and play a key indicator for bringing high-sales. You need to use these factors to up your sales and receive quick R.O.I.s. Don’t miss out on these aspects of the store:

  • Perfect Site Search:

    Allow your users to go through relevant content or product catalog and ease-up their buying decision with fast, proper, and customizable search.

  • Categorize products & services:

    Categorize goods and services for quick and relevant data searches.

  • Use searchable tags:

    Assign useful keywords and phrases to products. Use the ones with high search volume.

  • Optimize to rank:

    optimize your store for better search-engine discoverability and ranking on S.E.R.P.s.

  • Apply eCommerce rich snippets:

    Rich snippets are smart ways to beat your competitors in search results. Add a bit of code and help search engines organize & display your product on the top.

  • Use secure firewalls:

    Implement proper security protocols and PCI-compliance to save your brand image and customer’s interest. 

  • Page and speed optimization:

    Several product pages on eCommerce can leave customers in the split. Try optimizing the speed of your website for faster response and hassle-free purchase experience.

Test your eCommerce store before you go live. Rate yourself with honest feedback.

There’s hardly any second opinion in the industry— the better the site, the better the business. Testing facilitates you to screen your website from the customer’s perspective and lets you make measurable changes.

Fixing a few things— here and there— could play a quintessential role in delivering a top-notch customer-centric online store. You will need testers to generate test cases and check your website performance at the good, bad, and worst cases. Here’s what you should be testing:

  • See that all the links work. There’s no broken link.
  • Mute down all the website bugs.
  • Make web usability a top priority.
  • Test what factors could lead to cart abandonment.
  • Look for user-convenience across the channel.
  • Spell-check all the website content.
  • Check if visitors can navigate forward and backward freely & all-devices compatibility.

Choose an eCommerce online payment solution. Solution(s) for offering choices.

Like any other procedure— eCommerce allows you to choose between dozens of online payment solutions. Go for the ones that meet your business criteria and please your customers. Tick out these criteria to have the best of eCommerce online payment solution:

  • Check the online payment solution’s credibility & reputation. A non-trusted payment solution will bring a bad name to your brand.
  • Some payment solutions can behave tricky with your customers and apply hidden charges only to repel them. Fix on any solution by reading all the terms and conditions.
  • The service that you decide on should be able to adapt future scaling, development, and changes.
  • Hold on to the payment services that your customers-prefer.
  • Settle with the online payment facilities that protect the financial data of the customers.
  • Give your users a choice between selecting multiple online payment solutions.

Launch your store, and go live.

Once you’re satisfied with all the steps mentioned above, you can start the deployment phase. Don’t wait for it to make it perfect. You can make changes while running your website. Deploy as early as you can to know the buyer’s mood and attract potential customers. Here’s what you should do to avoid deployment disaster:

  • Prepare a rollback strategy if something goes unexpected or beyond your understanding.
  • If you have refurbished your store, think about deployment time. Choose the worst time slot when the least number of customers engage with your website. 
  • Break up one big release into small parts and analyze if any problem arises.
  • Deploy on weekdays. You want to avoid weekend traffic if launching goes wrong.

Market your brand. Use digital marketing to announce your arrival.

 After you have launched your product— you’d like to announce your arrival to your customers and competitors. Fully-integrated digital marketing services promote your brand across as many digital slacks you want and generate desirable sales and revenues. Focus on these consistent profit-making techniques:

  • Press Release:

    Release press reports piquing the interest of your existence in media and journalists’ headlines and stories. It’s a great start to declare your eCommerce launch.

  • Social media marketing:

    Use social media and their respective analytics to cater to relevant content to your niche audience and build online rapport steadily. Showcase your brand identity with paid social media ad tools like Facebook, Instagram, and LinkedIn ads.

  • Email marketing:

    Target your contact list and subscribing ids with personalized marketing tactics like email marketing. Use ultimate individualized targeting to serve dynamic content and shoot up your conversion rate.

  • Content marketing:

    Create online content such as blogs, graphics, videos, etc. to educate and persuade your customers and market them organically and through paid campaigns.

  • Viral marketing:

    Make and post controversial content to spread out your words to people. Allow users to share your content organically like viruses and enhance underlying word-of-mouth advocacy.

Set-up effective return and exchange policies. They are doors to customers’ hearts.

 For the lack of immersive and non-tangible experience, you should give your customers a chance to see your product in person. 

 It’s the reason why many companies set-up effective return or exchange policies. If you can’t give a lifetime warranty on your product, you can still win your customer’s attention by paying for their shipping cost. Take a look at building an effective return policy:

  • A return or exchange policy can be confusing in nature. K.I.S.S.— Keep it simple, stupid!
  • Have a human to human interaction to build trust and gather return insight to improve your products and services.
  • Make your return or refund policy easily accessible.
  • Don’t make complex demands on return policies. Customers may never return.
  • Make sure you and your staff are clear about return and exchange policies.
  • Give examples and photos to assist customers in returning their ordered products.

Grab customers’ eyeballs with jaw-dropping sales and discounts.

Okay, you’ve managed to drive massive traffic on your store & plenty of followers on social media— but are you getting enough conversion? Let’s be frank— your marketing efforts are of no use if you aren’t getting the sale numbers.

Bring your marketing efforts in fruition— serve offers, discount coupons, and promo codes on the platter and grab your visitor’s eyeballs. Here’re some promo ideas that you can implement to convert them:

  • Arrange contests and sweepstakes for giveaways to the winners.
  • Organize short time-bound flash sales.
  • Give free samples of your products for the price of the shipping.
  • Offer multi-purchase deals to upsell or get higher average order value.
  • Display complementary cross-sell products for convincing buy-ready customers.
  • Proffer limited-time coupons and discounts for arising scarcity and urging customers.
  • Get personal with recommendations and up-sell or bundle offers.
  • Free giveaways from the hands of the social media influencers.

The final words— doing the said!

With the cut-throat competition around— you have to nail on every aspect of eCommerce. To fit into all the eCommerce rage today, you have to start with deciding your products, plan all the strategies to take calculated risks, and nail each one. 

You should have a thoughtful move even in as small a task as selecting your business and domain name. Every minor step plays a vital role in giving your customers the culminating shopping experience.

Contact us today for eCommerce website development services.

Top 7 Myths Around WordPress And What You Need To Do To Blow Them Out

wordpress myths

Our minds are the priceless galaxies of misinformation— we have myths and alternative theories to believe? Why? Because most of us are peripheral route thinkers. We have a glance or two at non-authoritative blog posts, and that becomes the epitome of truth for us! 

The eCommerce industry is no different, even though it needs a deeply-burned central route of decision-making. That said, nothing changes our habit. And that has led to plenty of misinformation and myths around the WordPress platform too. 

Ask yourself— would you have an apple if you ‘overheard’ it poisoned people or buy an Apple phone that bursts like a firecracker? Obviously not! All the misleading information prevents people from taking crucial business decisions like choosing an eCommerce platform.

Don’t believe in everything which is put on the internet with a picture and ‘quote’ next to it.

We’re going to burst all the WordPress myths hovering on the internet so that you can make informed decisions. And it starts with ‘blank slating’ your brain. Done? Great! Here we go.

Myth #1: You can’t scale WordPress for large-scale eCommerce websites.

Have you ever been to the WooCommerce extension store? No, we are not talking about the plugin on a WordPress website. We’re talking about the dedicated extension account of WooCommerce that sells eCommerce plugins.

You’d be amazed to know— it’s an eCommerce store. So, WordPress runs its eCommerce store on WordPress itself! Is there any bigger large-scale eCommerce than the WordPress eCommerce account? No! 

WooCommerce is as scalable as any other eCommerce builder. WooCommerce FAQs clearly state that ‘sky’s the limit’ as many stores have more than 1000,000 products and witness thousands of transactions in a day.

What can you do to overcome the scaling myth: Focusing on key areas like my accounts page, Post meta table, caching strategies, and post-store browsing should help scale-up your eCommerce in need. Having great hosting support and updated in-house developers are the plus.

Myth #2: Your WordPress Website/eCommerce is successful only when you have an expert.

As mentioned, experts in your business team is a plus. Because they can kickstart your business in no time and you can have your website deployed to earn early ROIs. 

 But that doesn’t mean WordPress is a Sudoku Puzzle for a two-years-old. You can be a naive developer today, but you can be an expert tomorrow. With lots and lots of plugins assistance, web-support, and existing technical offers, you can hone your developing talent and feel pretty confident with day-to-day operations of your site.

 It’s best to hire WordPress developers when you’ve other vital areas to focus on. Let’s say you’re a marketer who wants to have his WordPress portfolio ready ASAP. Of course, you don’t learn the construction work and build the wall over-night. You go to the expert. Apply the same general thumb of rule.

What can you do to overcome the expertise myth: You would want to start with learning all the critical components of WordPress— cores, themes, plugins, etc. everything that adds to your expertise. Try gaining knowledge in customizer and WordPress settings. Pay detailed attention to database and database maintenance and other underpinning technologies of WordPress.

Myth #3: WordPress plugins are slow and dead. Not sturdy!

Whether the WordPress platform comes with in-built features or external plugin assistance— what difference does it make?

A lot of people think WordPress limits eCommerce and website development because it doesn’t support basic features. Honestly, WordPress doesn’t need to. It comes with more than 45,000 plugins, and it has always been updating these helping hands.

The best part about plugins is that you don’t have to be an expert to add them to your website or store. In fact, the list of plugins is going up— a gift of open source that gives developers a sense of update for bolstering up the security.

What you can do to overcome plugin myths: Think of this way: what can’t you do with these plugins? Absolutely nothing that WordPress limits you with. Do you need to tighten up website security? There are tons of security fences. You wish to optimize and rank your page? Try using the SEO plugins. Willing to generate analytics or integrate contact forms? You…have…the…plugins…for…that…too! You think of any facet that your website needs, and you’ve WordPress-approved sturdy plugins at your disposal. 

Myth #4: WordPress is just a blogging tool. It doesn’t support eCommerce stores.

Let’s just break this down for you. How many websites do WordPress power in the entire world? Think about it? 31% of the pie-chart. That beats the giants of the industries like Shopify, Magento, Drupal, etc.

And how many eCommerce does WordPress WooCommerce Plugin power? Think of any vague number. It turns out that WordPress is an eCommerce powerhouse that lights more than 28% of the online store. There are at least 5 million WooCommerce Stores. Now that’s huge considering the kind of myth that floats around it.

Since it’s not a dedicated eCommerce builder like Shopify and Bigcommerce, you might feel tempted to believe in one of the close-knitted WordPress myths. But you can have all the dynamicity with plugins for your WordPress development.

What you can do to overcome eCommerce myth: Here’s the good news— apart from the famous eCommerce WordPress plugins like WooCommerce, WP commerce, and Easy digital downloads, the WordPress platform also allows you to integrate Shopify products. Do you see this? WordPress is way too open to integrating with its competitors. That’s what makes it unique.

Myth #5: WordPress has security issues.

Many people think that open sources are not secure. Why? Because it’s easy to read the security loopholes and make the platform accessible grounds to attacks like phishing and interception.

But what many fail to comprehend is that it’s the open-source that helps people recognize the loopholes and fix it. It’s like a double-edged sword. WordPress takes security as a serious concern and applies special measures to make a healthy and secure environment for users. Here’s what it does:

  1. SSL certification encrypts all the data exchange between your visitor computer and your server.
  2. Allows integration of secure third-party payment gateways for hassle-free transactions.
  3. Motivates you and your users to use strong passwords using a password generator and validator.

What you can do to overcome security myth: Malware attacks are frequent, not just with WordPress. Should you need to hone up the security around your eCommerce, try specialized security services. Install a WordPress Backup Solution, along with some of the best WordPress Security plugins. Enable web application firewalls and don’t forget to move your eCommerce site to SSL/HTTPs.

Myth #6: WordPress is terrible with customer-support.

You won’t buy an Apple phone if the mobile-daddy announces ‘no more services from today.’ So, why would millions of people use WordPress had it sucked with technical and platform problems?

Free WordPress platform != inadequate services. That’s the most misleading WordPress myth that flies around. Since WordPress platform is an open-source web-builder, there’re plenty of developers, experts, and participants to answer your calls.

In fact, you can get access to one of the largest and active community forums that skim through your queries and travel the last miles to extend their technical expertise on the matter.

What you can do to overcome customer-support myth: WordPress has a toll-free number. You can call to get the contact support. Its tech-support page also suggests ‘one-on-one concierge support through QuickStart Sessions.’ For a little extra assistance, get into the WordPress support forum and troubleshoot with other people on the forum.

Myth #7: WordPress websites are not future-ready.

The biggest challenge with eCommerce and websites is to stay on your toes with the current trends. Otherwise, you’re the first one to blow out in the first spurt. Part of the reason why eCommerce merchants want to move to future-ready technology stacks is that they expect security from re-architecturing their websites again & again in the coming 5-10 years. 

Many believe that the WordPress platform doesn’t offer future-ready features to save website-owners from constant changes. It is an absolute WordPress myth that needs to be addressed.

WordPress CMS is a powerhouse of the latest technology stacks. As a developer, you can play around new bosses like jquery, Flash, CSS3, and a lot many APIs that convert your eCommerce store into a highly-functional, future-ready store.

What you can do to overcome tech-stack myth: As the common belief, WordPress is no longer just a CMS. WordPress has sharpened its senses with application frameworks. These application frameworks are capable of doing virtually everything you can think of in your online store/website.

Key takeaways in dispelling some of the vital WordPress Myths around.

Before you pick any web builder for your website, it’s your responsibility to dive deeper into the truths and myths around it—your investment matters. And depends on the kinds of research you do. Here’s the quick recap of what we busted:

  • You can scale your website whenever you want. Are your sales shooting up? Have a massive influx in your store? Scale-up your website without any integration fear.
  • Do you have an expert? Good! Are you running short of budget? Get started. You can take the matter in your hands and be the expert.
  • Plugins are the oxygen support of WordPress— the absolute USPs. The giant web building platform is nothing without it. Having them slow and unreliable would harm WordPress business more than yours’. WordPress does everything in its limit to make them reliable and faster.
  • WordPress has evolved with us. People loved blogging once. They love eCommerce now. WordPress has all the updated eCommerce features that dedicated eCommerce builders offer.
  • If you follow proper security measures, no one can attack your store. Follow all the WordPress guidelines on securing your website and win your customer’s credibility.
  • WordPress has a dynamic community support group which listens to your tech and non-tech grievances and bale you out of the mess.
  • You’re entitled to use future-strengthening technology framework. WordPress doesn’t like to snatch this liberty from you—the reason why it allows you to choose a future-ready technology stack for healthy WordPress development.

If these myths are mucking around and making it harder for you to make critical WordPress-related decisions, contact our WordPress consultancy group at Huptech Web.

eCommerce Web Development: Agile or Waterfall Methodology

eCommerce web development agile and waterfall

What if I told you the earth is a living giant ball of an eCommerce website and we are its components? 

The road and rail networks are the navigational routes. Nature is a visually-appealing design. You, I, and a lot many like-us throngs on the Florida walkways to buy our favorite hamburgers, while some desert the stores followed by a bad experience.

But what fascinates me the most is that we practice web development procedures in our real lives when we install the decorative fountain pots at homes or sprint plan some cooked food before opening our restaurant. 

These procedures get us thinking about project management. You might ask why on earth would I consider fountain flower pots or early preparation of food as project management?

Well, fountain pots work on the same principle of waterfall project management, and pre-cooking is like agile methodology— both serving their purposes— both extremely brilliant with their processes.

That said, let’s find out how these project managements decide the success of your eCommerce development

Good project management is a cornerstone to a successful eCommerce development.

When we talk of eCommerce development— we immediately think about what methodology— agile or waterfall— could guide us in making swift decisions and quick deployments. 

Both invite a lot of heated debates among companies because eCommerce development projects start with determining and implementing one of the two.

  • The traditional waterfall web development model has been brilliant in serving the industries for years. You can call them the first of all the models.
  • The agile web development model is quite newer compared to the traditional waterfall management method. Surfaced after the 2000s, it’s a rapid website development method.

If you’re looking to adopt one of the models, we’ll say— don’t invent the electricity, switch on the bulb directly. We mean to say— skim through the blog post, don’t go through the entire book. 

We’re covering all the necessary details so that you can implement the succinct model for your eCommerce development. So, let’s quickly hop on their briefs:

 

What is the Waterfall Approach to eCommerce web development

When you go about developing your eCommerce website linearly or in a sequence— you have adopted the waterfall approach.

You will work on one phase of development at any point in time, and move ahead only when you have completed it.

Now you would ask— is it possible for you to revise any process if you have stepped forward to the next phase? Let’s say among seven stages of development— you’re on the third one— so could you come back at the first phase to fix the issues?

Unfortunately, the waterfall web development model works like a waterfall— you can’t go upstream to work on the previous part.

The only way is to hit the water floor at the bottom— slide your boat to the riverside— climb back to the waterfall— and fix the goddamn thing you want to. 

Similarly, you can revise or fix the problems only when you have ridden through the eCommerce development life cycle.

The essence of the waterfall web development approach is to complete the full project and then have a bird-eye view to make any adjustments.

Why Choose Waterfall?

You’d be surprised to know that decision making may be an unconscious activity and there’s a high chance that you’d pick the waterfall model despite not choosing it consciously.

Most human brains like to stick to a task, complete it, and then move to the second one. So, you can say the waterfall model is partly embodied in our subconscious mind. 

Since it reeks of naturalism— the waterfall web development approach automatically makes things easier for eCommerce development.

Here’s the sequence of web development events. Step-by-step:

  • Analysis: Gathering and documenting data for moving forward. All your next phase decisions will be based on the data you’ve collected on this stage. You will consider client-interviews and meetings for the development and customization of the project.
  • System design: Your developing team will find all the suitable forms to cover the needs of the clients. You’ll design system logic along with developing language, services, data layers, resource allocation, etc.
  • Code and implementation: With regards to your analysis and system design— you’ll implement your code on this stage. You will apply all system logic and service integration to give your eCommerce its face.  
  • Testing and fixing issues: You navigate through the entire face of the project system, test the codes, and user acceptance. This stage also includes detecting and squashing the bugs to make the project more robust and agile. 
  • Delivery and maintenance: Once you have tested, you can launch the project and deliver the finished product to the customer. Make operational changes to keep the system up-to-date and functional.

The waterfall model is not all roses. It has some thorns and stale petals— advantages and disadvantages.

Advantages:

  • Accurate Project timeline

It’s easy to calculate the project timeline. Since you have spent two stages understanding the client’s and project requirements— you can efficiently allocate the deadlines to each step and come with a concrete project timeline.

  • Works great for small projects

The Waterfall web development approach suits the best for small projects, especially the ones under milestones and data-focused patterns. The life cycle of small projects complete in a short time that can be revised quickly for early launch and deployment.

  • Adaptable to shifting teams

As your project development heavily relies on the documentation and data you have collected— the teams may come and go— it will be quite easy to pick the development from any stage by new team members. Team shifting will not falter the project speed, and the development process will stay as it is.

  •  Allows early design change

Waterfall models give you the luxury to change the design or system requirements. As you spend 33% of your phase time collecting information data in a couple of initial stages— you can easily make any alteration or modification to the plan as any coding hasn’t taken place.

Disadvantages:

  • A waterfall design is costly.

Imagine you had to get a helicopter to go upstream on the waterfall to fix the system issue. Well, you’d be spending too much doing that. Developers adopt waterfall models despite knowing that they can’t traceback, primarily when they have coded the project according to the documentation. Any change in the documentation in the later stage would demand project scrapping and starting it from scratch.

  • Incompetent with quick project deliveries

If you want your eCommerce to storm into the market quickly— waterfall project management might not go well with delivery times. Each succeeding team of the succeeding phase will have to wait for the preceding stage to complete. A designer can’t work without system requirements. A tester can’t pounce on the project until coding is done wholly. And even after these phases— no one can warrant if the design won’t break or fail miserably.

  • Testing is often overlooked.

With project deadlines lingering over your head, you might feel tempted to skip or overlook the testing process. Since it occurs late in the development cycle— rushing your project to meet the client’s expected dates may only seem like a feasible solution to you.

What Is the Agile Approach to eCommerce Web Development

The agile approach in a layman’s term is “perfecting the first block before moving to the second block.” Yeah, that’s right.

The general idea behind the waterfall process is “let’s finish off the project— we’ll rectify if needed later.”

The idea behind the agile web development process is “to add, test, and tweak little functionality— here and there— regularly in a short span within any phase.”

In even simpler words— the development and testing go hand in hand, thereby ruling out the overlooking of the testing phase.

The session-based changes allow teams to explore several permutations and combinations while the project development progresses.

Unlike the waterfall model— you can shift your focus on any phase without having to worry about one to complete.

The model also gives clients a real sneak peek into the project that helps developers gather likes and dislikes of the clients. It allows eCommerce developing companies to make necessary changes at that particular moment and allocate their resources for highly optimized websites.

Why choose an agile approach?

Not being as straightforward and subconsciously ingrained as the waterfall model— agile approach needs proper strategy but calculated, and sprint planning already gives a head start to any project.

Agile web development strategy allows better communication between the groups of teams and customers.

Here’s the sequence of web development events. Step-by-step:

  • Understanding the client’s requirement: Akin to the waterfall model, you’ll consider your client’s words and need to understand the eCommerce project you’ll work on. You can create project scope, but remember that the purpose of the agile model is to have flexible and changeable scopes. Don’t make them rigid!
  • Sprint Planning: You’ll be holding sprint planning meetings to allocate different bands of work to your team, and determining what role will suit which group. Basically, the phase is about assigning even work to the team in a particular sprint bracket and finalizing features an eCommerce store should have.
  • Designing: Once the work is assigned for a particular sprint— the developing team will be on their feet, giving the face of eCommerce. 
  • Testing: Within the same sprint span— the testing team will test the use cases and fix the bug issues.
  • Sprint review and preparing for the next set of work: After the end of each sprint— your team will meet-up again to discuss the completed part of the given phase. You’ll examine the product issues, give sprint reviews, and allot the next set of work for the succeeding sprint.
  • Deploy & Maintenance: Once you have conducted each sprint step-by-step— you will be in a position to deploy the project. Your clients will already have an insight into the project given that the method allows regular stand-ups and client reviews. Hit the final nail, maintaining eCommerce.

The agile model is not all roses. But it’s also not all thorns and stale petals— advantages and disadvantages.

Advantages:

  • Continuous Improvement

It gets challenging to stick to your plans considering ever-changing client’s requirements and moods. Agile methodology empowers your clients to keep their views amid project development, and you to improvise according to their current state of mind.

  • Client satisfaction

The model allows you to arrange open communication with your clients. With video conferences or calls— you can understand minor project requirements and raise tokens should there be any problems. Apart from strengthening relationships, the system gratifies your clients making them feel valued for their opinions. The early working prototype satisfies your customers.

  • Reduced Risks

The changing trends and fickleness of client’s requirements often cost developing companies more than they anticipate. Imagine being at the fourth stage of a cycle, and your client refuses to accept the design. How much would the deconstruction and starting from scratch cost? But the agile model reduces all the risks as you’re keeping them posted at each sprint.

  • Adaptive approach

Need to change a module? The session-based skimming allows your team to travel extra-mile to have the most optimized functionality. The self-organized and motivated teams in the agile web development model help easy adaptation and customization without flattening your wallet.

  • No strict structure

With no strict structure or project scope— the project remains flexible throughout the development phase. You can scale or descale the project too.

Disadvantages:

  • Not useful for small projects

Agile projects have overhead costs in terms of meetings, reviews and retrospectives, daily stand-ups, client interaction, and a lot more. You might not want to go for it for small projects— the projects that won’t ring much of your cash register.

  • Takes more time

With the waterfall model— the probability of changes is 0.5 by the end of the project, i.e., your client may either nod a yes or say a no! But with continuous client engagement and reviewing in the agile web development model— you might have to have regular changes every sprint. Plus iterative meetings and reviewings can consume a lot of time.

  • Needs an expert to take major decisions

The agile approach is not possible without the decisions of the expert in the company. It needs a managing force to arrange meetings, dividing sprints, reviewing work, and interacting with clients. The process may not move if the concerned person goes missing for a few days.

  • Directionless project

Since the project demands a project manager— a clueless one could result in a directionless project with her decisions. Moreover, agile project methodologies have been the root of silo mentality in any organization if the project manager is incompetent to formulate a good team.

Using Agile vs Waterfall Development For Your Projects. When to use which model?

Agile or waterfall project methodology? Well. The call is yours. Both are suited for specific types of projects, and you need to know them before you settle on anyone.

We’ll summarize the blog to make it easier for you to decide:

Waterfall Model

Agile Model

Go for the waterfall project when you are setting all the requirements and project scope beforehand and don’t expect changes. Confirm with your clients in advance if they have a fixed need. Workaround an agile model if the project seeks frequent changes. Explain to your clients the difference between the two and ask their opinions on what they would prefer.
Waterfall works amazingly on small projects. Make it your first choice as it will cost less.  For a vast-moduled project— Agile will be a good fit.
The waterfall is manageable if you have a large team. Agile web development is operable in small to mid-sized groups.
If you hate regular meetings, team coordination, silo mentality, and timely-management— the waterfall is your go-to way to conduct the project. The agile process will demand strict communication between the team, thereby pushing you to develop a strong team-relationship.
Waterfall management can be very swift when your client doesn’t want any involvement in project development. Agile management is ideally-suited when your clients want to add their two-bits every sprint.

 

10 Best Shopify Apps To Add In Your Store Armour In 2021

Top Shopify Apps

To have an e-Commerce store is nothing less than managing an elephant.

You have to spend a lot in feeding it (nourishing), clear the mess which it creates (undo the mistakes), take care of its madness (technical abnormalities), and build a safe environment for people around (providing secure channel).

And you have to do this— EVERY SINGLE DAY.

But eStore builders such as Shopify eases up your day to day task and offers dynamic Shopify Apps to manage your web store.

Moreover, it allows you to add new functionalities based on the current needs of the online market.

It’s the reason why many e-commerce stores rely on the powerful app features of Shopify and are doing exceedingly well in this space.

But as Shopify app store floors potpourri of apps, searching for the right app for your store can be a daunting task— something like finding the smallest star from the naked eyes.

Oh! Don’t go down with sadness.

We have done the homework for you.

Our Shopify experts have filtered the ten best Shopify apps for your store— the apps which can prove to be the best Shopify apps of 2021.

So, without any further wait— let’s deep dive into learning ten useful Shopify apps for your business in the coming year.

1. Loox— the photo reviews which convert

Loox is an impressive Shopify extension that helps you to collect photo reviews. All the responses on Loox attribute to the social proof of your success.

Loox— the photo reviews which convert

The key features

  • Automatically sends the review request to customers via email
  • Generates a beautiful photo gallery for a quick review check
  • Can offer discounts to the users who produce photo reviews

Benefits to your business

  • Use it to establish relationships with new customers and convert them into loyal force
  • Make use of social proof for boosting conversion
  • Generate more credibility and win the trust of the users
  • Channelize the data for creating rich user-experience
  • Retain-customers with review discounts

Price Structure

Although you can enjoy the 14-day free-trial period, the basic version starts at $9.99 and advanced features at $99.99.

2. Plugin SEO— rank your store to the top.

Plugin SEO is a complete SEO power tool that ranks and maintains the index position on search engines.

It’s like a stairway to the organic traffic for your store.

The key features

  • Discovers ways to optimize your store and rank you in search engines like Google and Bing
  • Drives more SEO traffic in autopilot mode
  • Acts as a complete SEO solution which includes fixing meta titles and descriptions, adding rich snippets, optimizing content, repairing broken links, and so on

Benefits to your business

  • Use more SEO traffic for better store conversion
  • Get ROI in a quick time
  • Target a global audience with a better understanding of SEO
  • Be visible among fierce competition
  • Stay updated with the latest SEO gimmicks

Price structure

The app supports basic features at zero cost; however, you’d have to spend $20 a month to reap the benefits of advanced features.

3. Swell Loyalty & Rewards— gift your customers for being loyal.

Swell Loyalty & Rewards is a unique Shopify application that rewards the customers for being loyal to your brand.It comes up with creative conditional clauses to reward customers.

The key features

  • Helps in setting up reward and referral programs in absolutely no time
  • Caters an immersive loyalty experience to the customers

Benefits to your business

  • Use referral and reward programs as a vital acquisition tool
  • Floor fantastic loyalty experience to enhance engagement time
  • Earn more from loyal customers
  • Spend less in targeting new customers
  • Have high purchase order value with repeated customers

Price structure

The plan is free for the stores with 100 or fewer orders in a month. The stores that cross the said number has to either choose from the silver plan at $29/month or gold plan at $249.

4. Exit Intent Popup— drive actions from the customers

Exit Intent Popup is a user-friendly Shopify app that prompts popup and messages to draw more clickable actions from the customers. You must have used lucky-wheel or scratchcard popup to try your luck with discounts. The application incites the customers to enter their email or Facebook address, which can later be used for retargeting.

The key features

  • Builds the Facebook and email list by driving curiosity among customers
  • Recommends other relatable products using popup messages
  • Grants automatic coupon redeem feature with an intent popup

Benefits to your business

  • Make an active list of subscribers for enhanced email and Facebook campaigning
  • Promote special offers to the customers by diving into their prospects
  • Reduce cart abandonment by reading customer behavior and placing well-timed offers.
  • Increase the average cart value by recommending relevant products
  • Display the relevant information to the right audience at the right time

Price structure

The app offers limited features without charging anything substantial, whereas the premium version costs $199 a month. You can also choose mid-versions as per your business suitability.

5. Push Owl Web Push Notification— knock on the digital doors of customers

 

Push Owl Web Push Notification

 

Push Owl Web Push Notification can be used as a vital marketing communication channel that pops-up directly on the customers’ screens.

It’s one of the highly-rated Shopify apps which works towards regaining the lost revenue caused by cart abandonment. 

The key features

  • Reminds customers to get back to the cart and finish the sales funnel
  • Displays the best offer right on their screens
  • Notifies about what customers’ have been missing on sales.

Benefits to your business

  • Recover customers who didn’t/couldn’t complete the purchase
  • Engage your audience with a crispy and savage copy through notification lists
  • Upsell by displaying relevant and related products to the customers
  • Give wings to your email and social media marketing efforts
  • Reduce overall cart-abandonment to have faster ROI and higher profits

Price structure

The app is basically free for 500 impressions; however, for anything beyond that— you will have to purchase a premium version at a paltry cost of 19$ per month.

6. Tidio Live Chat— stand up when it matters.

The name is self-explanatory— Tidio Live chat facilitates the users with one of the active query points.

This Shopify app lets users shoot queries through automated chatbot channels in real-time.

Live chat ensures that your users are being heard— no matter what time it is.

The key features

  • Combines emails, Facebook messenger, and live chat at one sphere, thereby making itself more accessible
  • Uses intelligent bots to answer queries and generates a sense of 24*7 availability
  • Offers rich widget customization options

Benefits to your business

  • Reclaim abandoned carts by answering queries on time
  • Boost sales as customer tech support increase with it
  • Give ears to your customers when nobody is expected to help them out
  • Thank or greet your customers as all the channels are in one place
  • Make use of user-generated data for more customer-centric targeting

Price structure

The basic plan of the app is available to everyone. The chatbot and communicator plans are billed at 15$ a month each.

7. Kit— your virtual marketing employee

Consider Kit app as your virtual marketing guide.

Based on your data, this Shopify app evaluates your business and comes up with the optimal marketing solutions which are likely to generate profits.

The application works brilliantly for the small and moderate store owners who don’t want to spend too much into marketing.

The key features

  • Analyses your products, audience, and visitors and presents the most feasible marketing gimmick
  • Gives you an insight on possible Instagram audience
  • Builds a look-alike audience so that you target the right audience

Benefits to your business

  • Manage your Facebook and Instagram ads, social media posts, and email campaigns
  • Retarget audiences by making dynamic ads
  • Make watchful marketing moves with automated analytics
  • Drive traffic by optimizing your marketing efforts
  • Shoot up your revenue by letting it handle your marketing

Price structure

It’s completely free to install. You will be billed directly on your Facebook and Instagram accounts if you run an ad through the kit.

8. Referral candy— rewarding our word of mouth marketers.

ReferralCandy is one of the top-notch Shopify apps for yielding sales through referral programs and tracking them to and fro.

The app is a powerful advocate of the word of mouth sales and has benefited over 30,000 companies in setting up and organizing their referral campaigns.

The key features

  • Permits customized referral designs on the website and give massive control over the customer experience
  • Satisfies customers with automated referral rewards in any desired form (cash, coupon, gift vouchers, etc.)
  • Helps track the impact of referral program on your sales with in-built measuring metrics

Benefits to your business

  • Drill down the details of the referral program and produce more catchy offers for the customers
  • Earn loyal customers
  • Customize your referral campaigns that align with the standard of your store
  • Drive more users into buying your services and products
  • Fasten up the purchase decision making

Price structure

The pricing of ReferralCandy is flexible, as it’s dependent on your sales. 49$ is the least you have to pay to use its service, which goes up as high as $3999 per month in the enterprise version.

9. Spocket— your dropshipping partner

Spocket is a sturdy dropshipping tool that helps you run your e-commerce without really stashing anything in your warehouse. The business model is relatively new to the online shopping business, where you only have to add items in your shop, and an order form will get generated at the suppliers’ window.

This app could change the way small-scale e-Commerce stores are operated.

The key features

  • Ships the products to your clients in the demography where you don’t have any hold 
  • Handles your inventory and keep everything in check without really troubling you
  • Offers the best wholesale price so that you stand a huge chance in the drop shipping industry
  • The products are shipped to your clients with your logo and branding
  • Tracks real-time status of your order

Benefits to your business

  • You’ll never sell out of stock products as the app takes care of inventory
  • Fast delivery will reduce shopping-cart abandonment
  • A quick delivery service can be used to cater to the needs of last-minute buyers
  • you can deflect your warehouse costing into more productive moves like marketing and customer experience
  • Automate order processing to develop a highly engaging shopping-experience

Price structure

The pricing structure of Spocket floats between zero to 99$ a month. The premium version of the app empowers budding entrepreneurs to convert their e-stores into enterprises.

10. Form Builder— give your users an actionable component

Forms have been the lifeline of any work you do— whether it’s about enrolling a new student in a school or about admitting a new patient in the hospital.

The importance of forms sticks to e-Commerce as well as you long to have more customer information through these designed templates.

The form builder is one such tool on Shopify, which enables you to build customer-tailored forms so that your customers can reach you, place customized orders, shoot queries, and rate customer experience.

The key features

  • Allows you to set-up an attractive form in one click without any coding background
  • Gives similar experience through multiple devices including desktops and mobile
  • Tracks all the responses in one place and provide a comprehensive idea about the customers

Benefits to your business

  • Try personalizing shopping-experience for users by taking customized orders
  • Set up a gratitude message as per your will
  • Add feedback forms to work more on customer service
  • Catch more eyes with beautifully and not boringly designed forms
  • Get more leads by personalizing the user experience

Price structure

The given app springs out into two versions— basic plan and a premium plan. Both the plans permit unlimited forms. The only difference being dynamic values that the premium plan allows.

The final countdown

The final countdown for 2019 has begun, and we are railing forward to 2021 with more enthusiasm and expectations.

And with that— the necessity to use effective Shopify apps will increase in the coming year.

Heading into 2021 will be more fun if you use these apps because they will naturally boost your sales, retain your customers, build new links, and dig the best performance of your e-Commerce store.

However, apart from these ten apps— we’d highly recommend you to keep exploring the Shopify marketplace because who knows— the best app is wanting to be in your kitty.

So, what’s your favorite Shopify app? Drop us your valuable views on the Shopify apps which you are willing to add in your e-Store. We may help!